Marketing Plan - Stellar Cigarettes - 3582 Words

ICFAI BUSINESS SCHOOL, KOLKATA MARKETING PLAN FOR STELLAR THE ONLY INDIAN LOW NICOTINE CIGARETTE SUBMITTED TO PROF. RAHUL GUPTA GROUP MEMBERS: SHIV CHARAN SASTRY (08BS0002843) SAURABH MURGAI (08BS0003012) SAMEER SRIVASTAVA (08BS0002908) SHREYANS JAIN (08BS0003182) SHUBHREET PARMAR (08BS0003209) SHANTANU SHEKHAR (08BS0003078) TANVI SONI (08BS000 KUSH MEHENSARIA (08BS0004128) EXECUTIVE SUMMARY The Indian Cigarettes Tobacco Products market is a huge opportunity for any company that wishes to gain a foothold in this industry. The industry is dominated by a few major players, namely ITC Ltd., Godfrey Phillips India Ltd., Vazir Sultan Tobacco Ltd., and Golden Tobacco Company Ltd. Together these companies hold†¦show more content†¦Ã¢â‚¬ ¢ VAZIR SULTAN TOBACCO COMPANY (VST): Vazir Sultan Tobacco Company is the next biggest player with 8% market share. It is in collaboration with the BAT Group UK. The company is headquartered in Hyderabad, India. †¢ GOLDEN TOBACCO COMPANY (GTC): GTC is one of the minor players in the industry, with a market share of approximately 4-5%. It is headquartered in Mumbai, India. CATEGORY ANALYSIS †¢ Category Size and Growth: There are approximately 120 million smokers in India , about 37 percent of all men and 5 percent of all women between the ages of 21 and 69. The market is expected to grow at a rate of about 15% per annum , which makes it very lucrative. †¢ Stage in Product Life Cycle: Cigarettes lie at the maturity stage of the product life cycle, as the market is not growing at an exponential rate, or declining. But the fact that Low Nicotine Cigarettes are relatively new to the market and have certainly not reached the maximum sales potential, these will lie in the Growth stage. †¢ Sales Cyclicity and Seasonality: Cigarettes generally do not show any type of seasonality or cyclicity in sales. Even though some experts argue that sales increase in winter seasons, no such trend is observed in India. SWOT ANALYSIS STRENGTHS 1) Strong Distribution Channel Godfrey Philips has a strong Distribution Channel comprising of more than 500 distributors and 800,000 retail outlets. The Distribution Channel coversShow MoreRelatedExample of Product Strategy13854 Words   |  56 Pagesencompassing a wide range of businesses - Cigarettes Tobacco, Hotels, Information Technology, Packaging, Paperboards Specialty Papers, Agri-Exports, Foods, Lifestyle Retailing and Greeting Gifting Stationery - the full stops in the Companys name were removed effective September 18, 2001. The Company now stands rechristened ITC Limited. 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