Monday, January 27, 2020

The Areas Of Ecommerce Information Technology Essay

The Areas Of Ecommerce Information Technology Essay Ecommerce is frequently thought just buying and selling through Internet; people immediately think of consumer retail purchases from online companies such as Amazon. But e-commerce involves much more than electronically mediated financial transactions between organizations and customers. E-commerce must be careful as all electronically mediated transactions between an organization and any third party it deals with. By this description, non-financial transactions such as consumer requests for additional information would also be careful to be part of e-commerce (Chaffey, 2002). E-commerce is the swap of information across electronic networks, at any phase in the supply chain, whether inside an organization, between businesses, between businesses and customers, or between the civic and personal sector, whether paid or unpaid (Cabinet Office, 1999). Ecommerce is any business activity that involves the transformation of information through internet. Electronic commerce is exchanging business information, maintaining business relations and conducting business transactions by means of internet and networks (Zwass, 2012). AREAS OF ECOMMERCE Ecommerce is the broad term. Today, e-commerce isnt just reserved for big companies but appealing much anyone can get involved in this (Affilorama, n.d.). It has covered various sectors including health, education tourism etc. some of the main areas where the ecommerce has penetrated are listed bellows: In Education as e-learning In Health as Telemedicine In Travel and tourism: Online Hotel Reservation, Managing trips and vacations. In entertainment: Online movie database, online games, betting sites etc. In Service related areas: E-brokers, E-ticketing etc In Financial sector as E-banking. Beside the above given main areas it also has its impact on various sectors such as E-publishing, Online Auction, Online advertisement etc. TYPES OF ECOMMERCE Ecommerce can be divided into various categories in terms of their properties and type of transaction they perform. Various types of E-commerce are described below: B2B E-commerce Generally, business to business ecommerce is an ecommerce activity performed between the two Business organizations. Here one business collaborate with business partners in real-time and put management of all their processes online from supply chain and purchasing to manufacturing and product development (Btobb2b. 2010.). B2C E-commerce An acronym for business to customer or Business to consumer, a type where a business sells their products and services to the customer directly (Maybray, n.d.). This type of ecommerce is applicable to that business firm who tends to sell their product on internet. Some forms of this type of ecommerce are e-banking, e-ticketing etc. example: Amazon. M-commerce M-commerce referred as mobile commerce is the use of mobiles to perform the business activities. It eventually is B2C commerce but not performed in your PCs or MAC. SUITABILITY OF DIFFERENT PRODUCTS IN ECOMMERCE Some types of products may be more suitable to ecommerce where as some of them may be suitable for the offline market. If we look the trends of some success full ecommerce website like EBay and Amazon, we can find that the digital products such as movies, music, software, games are more sold in this platform. Beside that the products like computer hardware, spares part of automobiles are also sold. But the products which have less value-to-weight, or the product that have smell, taste, and touch components and products that need trail fitting and where color integrity are more essential are less suitable for the ecommerce platform (Ecommerce.insightin, 2004). SCOPE OF ECOMMERCE IN RETAIL SECTOR In January 2011 alone, customers in the UK spent more than  £5 billion shopping online, a rise of  £1 billion on the previous year. With this sharp increase, retailers are falling over themselves to spruce up their web presence and the e-commerce services they offer (Retailchoice, 2011).This growth of ecommerce means that there is a great scope of ecommerce in the retail industry. Referring to the gain acquired by various online competitors, the business firms following the traditional way are also attracted toward the ecommerce platform. This creates huge competition in the online market. STRATEGIES TO BUILD ECOMMERCE WEBSITE There is no doubt in the growing importance of ecommerce website for the retailers. But only creating the website is not sufficient for the business run your business successfully s. Hence for the successful ecommerce business the merchants have to think about various factors that may effects their business. Some main factors to be considered to run business successfully are discussed below. Choice of suitable products. Products are the main part of the ecommerce website. Before creating the website you should make sure that what types of product you are going to integrate in your website. Digital products such as DVDS, Software are more suitable. Similarly, branded an item that doesnt need to be tasted or checked such as branded chocolates, cosmetic item etc. are also suitable. But the product that should be sold within short period and that have a lot smell are not suitable to the ecommerce website. Example: bread, milk etc. vegetables are also not that much suitable for it. An Easy to use shopping cart. The other main things to be considered is the easy to use user interface. Better is the user interface, more costumer are attracted to your platform. Use of more graphics than text is encouraged. Better and secure payment system. Payment and Security is the main thing that a business firm should consider while establishing the ecommerce. There are various options available such as PayPal, Alert pay, Payoneer etc. But among them PayPal is the best option as it is highly recognized, secured and fast. Its alternative may be Alert pay. Fast delivery Delivery of goods to the costumer at a given period of time is one factor that affect the consumer behavior to online shopping. Faster the delivery is of the business, costumers are attracted towards your business. Regular update of your website. Costumers are attracted towards the new items and products daily. The use of same product for a long period of time may change the interpretation of customer towards your site. So, updating of daily new products is important for the business to be successful. Offers and Scheme Offers and Scheme is the best way to attract your costumer towards your business. Providing various types of scheme and offers during the various festivals and occasions is a plus point for the business organization. Certain percentages of discounts on your products are some examples for it. Disadvantages of Ecommerce. Security Security continues to be a trouble for online businesses. Consumers have to sense confident about the honesty of the payment process before they entrust to the purchase. System and Data truth Data security and the fact of the system that handles the data are serious concerns. Computer viruses are out of control, with new viruses discovered each day (GoArticles, 2012). Viruses can cause unnecessary stoppage, backups of file and data, data storage problems, and other difficulties and danger of hackers trying to access files and corrupting records adds more pressure to a earlier complex operation. System Scalability A business develops an interactive boundary with consumers by the use of a website. Finally, statistical analysis verifies whether visitors to the site are recurring customers or not. If the company expects 2 to 6 million shows up, website performance is bound to incident degradation, delay, and ultimately loss of consumers visits (Scribd, 2009).  To stop such problems from occurring, a website must be scalable, or upgradable on a regular routine. E-commerce is not free Till now, achievement stories in e-commerce have enforced large business with profound pockets and good financial sustain. According to Manjeetss (n.d.), small retailers that go head-to-head with e-commerce giants are fighting losing combat. Since in the brick-and-mortar situation, they just cannot battle on price or product offering. Brand trustworthiness is related to issues like this, which is thought to be less significant for online firms. Brands are predicted to lower search costs, maintain and create trust, and correspond quality. A search engine can come up with the best music deals, for example, yet customers continue to flock to trusted entities such as HMV (Sites.google, 2011). Customer Search is not efficient or Cost-effective On the surface, the e-marketplace seems to be a best market, where international sellers and buyers share and trade without intermediaries. However, a closer look signifies that new types of intermediaries are necessary to e-commerce. They include electronic malls that assurance authenticity of transactions. All these intermediaries add to transaction fees (Dart, 2001). Consumer Relations Problems Not a lot of businesses realize that even e-business cannot live on over the long term exclusive of faithful consumers. Products populace wont buy online Imagine a website called furniture.com or living.com, where venture capitalists are investing millions in selling home furnishings online. In the case of a sofa set, consumer would want to sit on it, feel the texture of the fabric etc. next to the sofa test; online furniture stores face a costly come again which makes the product difficult to sell through online (Carolinachair, 2001). Corporate susceptibility The ease of use of product details, catalogs, and other information about a business through its website makes it vulnerable to access by the rivalry. The plan of extracting business intellect from the website is called web framing (Ap-institute, n.d.). High danger of Internet Start-up Many stories unfolded in 1999 about victorious executives in established firms leaving for Internet start-ups, only to find out that their get-rich dream with a dot.com was just that a dream (Albany, 2001). Conclusion Understanding the strategy of e-commerce has became essential while implementing or before implementing e-commerce in industry. Collecting articles, evidences, performing research is the best way to raise ones business. Along with advantages there come disvantages also. So it is very important to develop strategy solutions to overcome the risk arise from implementation of e-commerce.

Sunday, January 19, 2020

Emerson Essay -- Philosophy, Unapologetic Individualism

In understanding this quotation, it is absolutely essential to be cognizant of the context in which â€Å"Self-Reliance† was written. The philosophical and social movement that Emerson and his contemporaries founded, Transcendentalism, espoused the idea that although America had formally gained political independence, Europeans possessed virtually hegemonic control over the culture of America. Emerson and his contemporaries sought not only to pioneer a uniquely American style of literature, but also to forge a distinct culture and ethos independent from those of Europe. Emerson’s opinion that â€Å"imitation is suicide† (533) extends beyond the realm of the individual in that it is relevant to the Transcendentalists’ mission of establishing an autonomous American identity. He believes that by continuing to emulate European values and culture, Americans are essentially destroying their own chance of possessing a national identity. Emerson viewed self-relian ce, which can be understood as finding inspiration, judgment and validation of thoughts and ideas within oneself, as one of the central tenets of the fledgling American national identity. It may seem counterintuitive to think that Emerson, a proponent of radical and unapologetic individualism, desired to create a shared American identity and national unity; however, it is necessary to discern that nonconformity is not tantamount to the repudiation of society. By exalting nonconformity, he does not promote the hedonistic active pursuit of personal desires in spite of social norms, like an anarchist, but rather urges the reader to wholly fulfill their human potential. Consequently, the embracing of the self is not a consequence of free agency, but rather the fulfillment of their innate des... ...ay at home, to put itself in communication with the internal ocean, but it goes abroad to beg a cup of water of the urns of men† (543). This passage serves to inform the reader that the rewards gleaned from imitation pale in comparison to those that originate from oneself, in the same way that a cup of water seems infinitesimal relative to an ocean. This point is furthered by his numerous allusions to famed historical and literary figures who exemplify the fulfillment that can transpire only through illustrating Emerson’s command to â€Å"Insist on yourself; never imitate† (547). It is essential to ascertain that these references serve as examples of self-reliant individuals garnering great success rather than exalted heroes that one should strive to emulate, as Benjamin Franklin explicitly prescribes in his Autobiography: â€Å"Imitate Jesus and Socrates† (Franklin 285).

Saturday, January 11, 2020

Mcdonald’s Environmental Factors

McDonald’s: A Giant Marketing Success Story in APA style (your name) (your school) McDonald’s 2 Abstract When it comes to marketing a business domestically and globally, a lot of environmental factors come into play. These can involve finances of a foreign country, customs, culture, and trends. McDonald’s has been a worldwide corporate success, and much of this success has been due to their marketing decisions. Here, we will find out what exactly McDonald’s has done to beat the competition and grow as a company worldwide.McDonald’s 3 Worldwide, Ronald McDonald is one of the most recognizable characters to this day. The first McDonalds opened in 1937 (Colonel 66, 2003). In just a little over seventy years, McDonalds has become one of the biggest corporations in the world. This success did not happen overnight. McDonalds has made great decisions in marketing and advertising over the years. There are many factors that contribute to global and domestic marketing, and McDonalds has seemed to tackle each and every one.When McDonalds first launched, the two McDonald brothers had to decide how to market their product. The environment and culture of the United States during the 50’s were becoming more and more fast-paced. People wanted quality food for a good price and in a timely manner. The McDonald brothers then came to the idea of using the new technology of assembly lines in order to make quick hamburgers (Wikipedia, 2008). Soon, word of mouth spread the popularity of cheaper hamburgers and faster service compared to traditional diners.During the beginning of the McDonalds legacy, the United States was booming with new technology and a faster-paced lifestyle, and McDonalds learned how to incorporate this with their marketing. Soon after, in 1955, Ray Kroc took interest in the McDonald restaurant and established the McDonald’s System, Inc (Wikipedia, 2008). This served as the legal structure for the entrepreneurâ€⠄¢s planned franchises. It wasn’t long before the McDonald brothers sold their business rights to Ray Kroc.Although the brothers may have founded the idea of assembly line burgers and fries, Ray Kroc had the marketing plans to take McDonalds into the global direction. McDonald’s 4 As the baby boom began, and families seemed to revolve around the busy lifestyle of work and taking care of children, Ray Kroc decided to market McDonalds to children. It’s not surprising that after the Great Depression subsided, family became the focal point in the American environment. Marketers of McDonalds were smart to hire Willard Scott, formerly known as Bozo the Clown, to play the role of Ronald McDonald (Wikipedia, 2008).The idea of Ronald McDonald stuck, and a few years later, the whole family of McDonaldland was developed. These characters enticed children, and after the hard times America endured, American parents wanted to make their children happy. It is no wonder McDonal ds became a nationwide success. After becoming a phenomenon in the United States, McDonalds had to deal with global marketing and different environments and cultures in foreign countries in order to grow. When expanding to another nation, a company must have a deep knowledge of the needs of potential customers.Culture and custom plays a big role in marketing for any company, and McDonalds has achieved success despite many environmental factors in different nations. In India, many people are vegetarians due to religious beliefs. This may seem like a dead-end to a fast-food restaurant that specializes in hamburgers, but McDonalds developed the â€Å"Maharaja McBurger,† in Indian stores. This is a burger made from assorted vegetables and mayonnaise prepared without eggs (Associated Content, 2005). In addition, McDonalds has promoted various items throughout the world to celebrateMcDonald’s 5 foreignevents. For instance, in China, Taiwan, Hong Kong, and Singapore, McDonald s sells a â€Å"Prosperity Burger† during the Chinese new-year (Associated Content, 2005). In addition to culture, financial situations in different countries also affect the way McDonalds operates. It would be impossible to have a set value for a Big Mac worldwide. Instead, McDonalds compares prices to local competitors in order to set their prices. This makes McDonalds infamous burgers affordable to most everybody in a variety of different nations.Technology has also played a big role in the global market for McDonalds. China’s first drive thru opened in December of 2005 by McDonalds. This new dining experience excited the Chinese as well as confused them. It took a strong team to teach employees how to conduct traffic through the drive thru (McDonalds Corporation, 2005). The success of McDonalds is greatly impacted by staying up to date with technology and equipment in all of their stores. While marketing in terms of profit, a company must also look into social and ethic behaviors.It’s not enough to provide a great product if the customers do not approve the methods of production. This has been a huge factor for McDonalds. One of the biggest social issues tied to McDonalds in the United States is obesity. According to Michael Russell (2006) over 60 million people are obese. McDonalds has been a target of concern for unhealthy eating habits. As a result, marketing turned away from the traditional core products of McDonalds: the hamburgers, shakes, and fries. Instead, McDonalds has focused attention on new, healthier products such as salads and fresh fruit.This healthful concern McDonald’s 6 even spreads over to the United Kingdom. Shiv Singh (2008) reports that McDonalds has launched a new national advertising campaign. These advertisements show parents that only healthy, high quality ingredients are used in Happy Meals. It’s clear that the marketing giant McDonalds is staying on consumer trends in all nations. To conclude, McDonalds has shown a successful path in marketing. Their decisions have been based on local culture and environment, and it’s shown that McDonalds has a deep understanding for the concept of environmental marketing.By treating each location as a local focal point, McDonalds has succeeded in becoming the global corporation that it is today. McDonald’s 7 References Associated Content (2005, March 3). McDonald’s Strategic Marketing Mix. Associated Content, Inc. Retrievedon July 30th 2008 from http://www. associatedcontent. com/article/263943/mcdonalds_strategic_marketing_mix. html? cat=4 McDonalds Press Release (2005, December 10). First McDonalds Drive-Thru Opens InChina. McDonalds, Inc Retrieved on July 30th, 2008 fromhttp://www. mcdonalds. com/corp/news/corppr/2005/cpr_12102005. tml Russel, Michael. (2006, May 21). Obesity in the United States. Ezine Articles. Retrieved on July 30th, 2008 from http://ezinearticles. com/? Obesity-In-The-United-States;id=202439 Singh, Shiv. (2008, July 1). McDonalds and Social Influence Marketing. Going Social Now. Retrieved on July 30th, 2008 from http://www. shivsingh. com/goingsocial/2008/07/heres-another-example-of-socia. html Wikipedia. (2008, July 1). History of McDonalds. Wikipedia, Inc. Retrieved on July 30th, 2008 from http://en. wikipedia. org/wiki/History_of_McDonald's

Friday, January 3, 2020

The Irish Potato Famine and the Population and Social...

The Great Irish Potato Famine was during a period of mass starvation, disease and emigration through 1845-1850. According to the journal, â€Å"The Context of Migration: The Example of Ireland in the Nineteenth Century† by James H. Johnson, this caused the population of Ireland to decrease 20-25% and it did not stabilize again until the 1930’s. Although there was a potato crop failure in Europe in the 1840’s, one third of the Irish population was dependent on this crop. This was inevitable due to the sole dependency of the Irish people on home-grown potatoes and the population almost doubling from 1800 - 1840. The journal, â€Å"Spaces for Famine: A Comparative Analysis in Ireland and the Highlands in the 1840’s† by Liz Young states that â€Å"if the†¦show more content†¦The average family of around 2-4 children ate approximately 37 pounds of potatoes per day.† This shows again that this demonstrates that the sole dependency on one f ood that poverty is foreseeable. The famine simply overstated their conditions by causing low harvests over a number of years, therefore lowering population growth. Another document that is also interesting to look at is the satirical essay â€Å"A Modest Proposal† by the Irishman Jonathan Swift in 1729. Although this is written in the 18th century we get an early taste for the poor conditions Ireland was in. As stated by English100 Professor Molly Wallace, when this was written, England was very powerful and controlled 90% of Irish land. The purpose of the satire was to ‘poke fun’ at the devastating poverty and proposed the idea that they should eat children to solve their situation. This is important because although it doesn’t directly tie to the Irish Potato Famine from 1845-1850, we get insight to the history of Irish poverty before. The population of Ireland has been reliant on potatoes for a long time and there are numerous times when this ultimatel y rebounds as we see in the 18th century with â€Å"A Modest Proposal† and then during the Potato Famine with poor harvests. In the journal â€Å"Irish Migrant Responses to Urban Life in early nineteenth-century