Wednesday, October 30, 2019

MS Excel Essay Example | Topics and Well Written Essays - 500 words

MS Excel - Essay Example Since the decisions that managers make are based on data presented to them, the value of Excel is undoubted.. However, in order for managers to understand what the data they have implies, they must make use of analysis tools. Microsoft Excel provides them with such tools. In Excel, managers find different analysis tools particularly those used for statistics. Hypothesis testing is one are in which Excel may be employed. The program offers several functions that may be used for hypothesis testing. Such functions include the Chi-square, t-test, z-test, as well as other statistical analysis tools that are most often used to test certain hypothesis. Simply put, a manager can make decisions that are hinged on sound and logical analysis that he or she performs through Excel. Decision making involves the interpretation and analysis of data. Utilizing Excel, managers can perform several types of analysis that are usually employed. These include regression analysis, statistical analysis, and trend analysis. With Excel, the manager has an efficient and time-saving tool to aid his decision making process. The survey should merely aid the company in understanding their workforce better. However, in no way must its results be used to profile the future hires of the company as well as for the ideal employee of a company. Since the respondents in the survey came from different companies, their lev

Sunday, October 27, 2019

Generic Conventions of Documentary

Generic Conventions of Documentary The Purpose of this Essay is to explore the Generic Conventions of Documentary and Documentary photography, comparing the two and to explore how street photography has evolved since its introduction in the late 19th century. This essays primary purpose is to Examine How Street Photography came about and how it has changed since it was revolutionised in the early 20th Century, then it will explore and compare two photographers who forever changed the way that street photography is perceived, The secondary purpose of this essay will be to debate the question, unlike documentary photography, which sets out to record historical events and everyday life, does street photography need a subject in the image in particular with Eugene Atget, who went around photographing various street corners and shops in Paris without a person in the photo. First of all, one must ask the question, exactly what is a photograph? In The Photograph, Graham Clarke Describes the word Photograph as Light Writing, he goes on to say that it also speaks as an underlying concern to control light and time and that the photograph not only signals a different relationship to and over nature, it speaks very much to a sense of power in a way that we seek to construct the world around us Clarke, (1997, P11). In most photographs its left up to the viewer on how they read and perceive a photograph, Graham Clark continues by saying The photograph has a multiple existence which informs its multiple meanings, its seeming simplicity of form and function belies an implicit problematic of sight and representation Clarke, (1997, P11) What Clarke is suggesting to the viewer is that photographs have multiple layers of text conveyed within one image, Clarke wants the viewer to look closer and determine what the photograph means to each person individually and why its being represented in this way In relation to street photography this is the main question to be explored in the second part of this essay. So how does one read a photograph? A picture is worth a thousand words, but how does one interpret them? Every time the viewer sees an image he or she has their own personal view of that image so it falls to the photographer or artist to put their own messages/meanings behind their images and leave the interpretation open to the viewer, Photographic Art Generally falls into four main types of photographic genres, Landscape, Portraiture, Fine Art, and Documentary, each picture in each genre gives off a different emotional response In Particular Eugene Atget and Cartier Bressons Photographic styles would fall into the Landscape Documentary categories. So lets look at what these two categories are, in photography; The Key Concepts, David Bate describes documentary photography as Telling a story with pictures, Documentary photography gave new life and social function, Documentary aimed to show in an informal way the everyday lives of ordinary people, to other ordinary people -ÂÂ   Bate, (2009, P45). This emerged as popular practise following the First World War, and began to develop through the 20th century, after the horrors of the First World War, more and more photographers went out and photographed everyday events happening to normal everyday people out in the streets, this social documentary work went on to dominate the early 20th century with people undertaking projects based on the after effects on war and how it changed the lives of everyday peoples lives forever, One such example would be the 1972 accidental napalm attack in the Vietnamese war, one of the most reproduced images of that time, Robert Haeberles People abo ut to be shot which Clarke describes as An anonymous war machine raining down napalm accidentally on innocent children but such a narrative cannot deflect us from the presence of intense agony Clarke (1997, P160) By looking at this photo the reader is invited to feel all the emotions these children went through, screams, cries and sorrow, but the photographer is trying to invite the reader to understand that although we can see visually how horrible the events were, that theres nothing more horrible than what the innocent subjects were going through, The Photographer Robert Haeberles statement himself guys were about to shoot these people I yelled hold it and shot my pictures, M16s opened up and from the corner of my eye I saw bodies falling but I did not turn to look Rovert Haeberle Clarke, (1997, P160). Next theres Landscape Photography, there are many different narratives that landscape photography could fall in to, but the main thing to think about with street photography in landscapes is what is the photographer attempting to show the reader in a landscape picture? Is it just the environment, the place, or is it perhaps a landscape being dominated by the presence of humans in the photograph, In David Bates Photography, the key concepts, Bate goes on to say what this means is that whatever is seen is always coded via the picture. Therefore HOW the material is seen in the picture, the way it is pictured, is as critical as what is shown Bate, (2009, P90) the photographer is encouraging the reader to think of the bigger picture of what the landscape photograph represents, Roger Fenton, one of the early Pioneers in photography was one of the first to make the reader question and think about what they were viewing, his approach was to places that had been established as tourist areas, places that people already had a view on, places of great beauty and social harmony In his approach to landscape Fenton both reflects a highly specific cultural vocabulary based on literature and painting, this sense of the photographer as privileged tourist is underscored by the way Fenton often photographed tourist areas which had already been depicted in painting and literature his images reflect the leisurely assumptions of a class of people who looked upon landscape scenery in aesthetic and philosophical terms (Clarke, 1997, P56). The photograph often gives off a hint of a unified Britain, but Fenton, a war photographer, is trying the challenge the readers views and make you see the bigger picture, look beyond the picture and think of problems that may have been going on around that area at the time. This brings the essay on to Part two, firstly unlike Documentary Photography, does Street Photography need a person in the photo? As mentioned earlier in the essay this is left very open to the viewer to make their mind up, Eugene Atget didnt think it did, Eugene Atget was one of the main pioneers in 20th century street photography, and most of his work was done on the streets of Paris, his photos that do have people are very surreal, questioning our perception of what is dream and what is reality, looking at one of Atgets pieces of work, A Corner, rue de seine, As quoted by Clive Scott in Street Photography, From Atget to Cartier Bresson Perhaps the most celebrated photograph of this street is the one that Atget took on an early May morning in 1924, a photo of a wedge shaped building at the corner of the rue de seine, The oblique view shown here emphasizes the rapid foreshadowing created by the wide angle lens, the distortion produced by the lens also gives the building a marked pre cariousness, is this tilting to the right a consequence of intoxication or old age? The building has open eyes, only on the third and fourth floors at the near end, everywhere else in the building is sealed in somnolence or death -(Scott, 2007, P178/P180) The Photograph is a very surreal image which is challenging the reader to try decode its many layers, The viewer sees it as an image with a lot of gothic potential, the mist adds to this effect, and the building is shown to be in disrepair, so although the image is shown without subjects, theres a much deeper hidden meaning, a very dark and dreary meaning that could perhaps signal a change in cultures, the building is old, very pre-World War One, perhaps this image also trying to indicate a struggle to adapt to the new world after war, also although most of the text in image is left blurred or too small to read, we can clearly read the words petit bouif which is actually a shoe repair shop, which Atget is also well known for photog raphing,ÂÂ   we also see the pictures of what we assume are lost family pets, again we can relate this back to the time, 6 years after the world war ended what exactly has Paris become. Moving on to Cartier Bresson,ÂÂ   much of his work is not actually considered documentary photographer, he was a revolutionary photographer who couldnt really be placed into any single genre, he did almost every type of photography you could do, but although he wasnt a documentary photographer, one of his most well-known images that Im going to look at is, the photo was taken outside the train station saint lazar, although colour camera did not exist at this time Bresson noticed the rain in the foreground, and the beautiful mist like feature blocking the houses in the background, and by chance he saw a man jumping over the picture which he then snapped on his black and white camera, we can see from the picture that the man was caught in mid motion, the blur that has appeared from the mans speed but also the contrast makes the picture stand out more, so we have to ask the question, had the man not been there jumping over the ladder when Bresson snapped him, would this have becom e arguably Bressons most well-known photograph? Although there is still a lot going on in the picture, such as the ladder and rubble in front of it, the railowsky sign clearly visible in the midground, and even the other person visible near the background, at least in this case although Bresson may not have been a documentary photographer, this picture is a documentary photograph Reference List: Scott, Clive. Street Photography. London: I.B. Tauris, 2007. Print. Bate, D. (2009). Photography. Oxford: Berg. Clarke, G. (1997). The photograph. Oxford: Oxford University Press.

Friday, October 25, 2019

Satirical Poem :: essays research papers

University Applying to college is a slow and painful process. Because it’s really hard to get accepted, unless You are better qualified than thousands, and their thousands. You know; the bank accounts in the Caribbean islands. I had to study really, really hard for the SAT’s, In order to even stand a shot into any of the ivy leagues. And luckily, My family, Can donate a library, Or instead of Columbia University, I’d be off to Albany. There are whole bunch of these so-called admission committees, Who skim through your extracurricular activities, Because that’s the only way you might be able to get in with those B’s. Although the wait is lengthy, don’t worry, because it really is fair, You see, because if you’re a minority, deny you, they wouldn’t dare. If the letter says â€Å"Sorry, but we can not accept you into the graduating class of 2005† You’ll survive! Because you can still resort to the U.S News and World report, And look at the next twenty-five schools for comfort. Worst comes to worst there’s a neat little trick, All you have to do is be born holding a lacrosse stick. Or if you really want to pull a rabbit out of a hat, Try complementing that with a baseball bat, Perhaps even a wrestling mat, And you’ll get in, just like that! And most importantly you must decide West coast or East coast and how long is the ride? But it all pays off at the end, with a job at Price Waterhouse Cooper or Goldman Sachs, So that at the 10 year high school reunion you’ll be getting the last laughs. What’s really amazing though is that with all these great schools this country has to offer It’s amazing that so many kids are still hanging out, smoking on the corner. Corrupting their minds with drugs and whores While all their spare time should be spent improving their scores. Taking test after test after test after test after test, Making sure their parents standards are met, and of course kept

Thursday, October 24, 2019

Dior Omni Channel

Luxury Retail Management Individual Assignment Luxury Brands Digital & OMNI Retail Strategies Decoding DIOR DNA †¢ †¢ †¢ Feminine Princess Sexy CODES †¢ †¢ †¢ Cannage Knot & Oval Rose †¢ †¢ Flirtatious Francaise †¢ †¢ Avenue Montaigne New Look Distribution Strategy †¢ Dior Beauty is following a multi-channel distribution strategy worldwide. †¢ Mainly sell products at wholesale to dealers and retailers including department stores. †¢ Also sell beauty products in brand retail store together with ready-to-wear section. Retail Presence †¢ With growth much higher than the average in its competitive market, Dior Beauty continued to gain market share globally. Dior beauty achieved clear successes in all product categories: start from perfumes for both men and women, then makeup, and finally the skincare segment. On-line and Digital Strategy †¢ Using the web and social media is a new trend for luxury brands. But being innovative and ambitious while being loyal to the luxury image is not an easy game to play. Dior Beauty is overall growing in an impressive way. †¢ With a strong support from LVMH Group, Dior Beauty is positively developing in diverse digital channels in mature and emerging markets, through both mainstream media and some chic platforms. Although Dior Beauty sets a good example for luxury brands in on-line and digital strategy, it still failed to make the top 10 list of the digital competence of 56 beauty brands according to L2’s annual Digital IQ Index benchmark. Can we equally feel the same Dior? How can Dior Beauty convey its brand DNA and codes, culture, values, quality, craftsmanship and exclusivity on? line? †¢ Dior Beauty doesn’t create a totally new website which is independent from Dior. In this way people can potentially get the whole idea about the brand DNA. Dior Beauty segment is divided into three particular parts: Perfume, Makeup and Skincare. The welcome pages of these three parts are all filled with the new campaign. †¢ Each division is well-organized and user friendly. People can immerse in the Dior world with products introduction, collection images, and abundant knowhow videos. †¢ While browsing, people can also get advise by a simple click. New Campaign Brand History Products information & clear collection name Easy to choose Direct connection with social media Code: Cannage Personalized advice Code: Oval Craftsmanship http://www. ior. com/beauty/fra/fr/the_house_of_dior/index/th/mur_de_notes/index. html †¢ Various videos can show people the brand history, culture and value proposition. †¢ They also create an atmosphere of exclusivity and provide a guarantee of high quality. †¢ After selection, clients can easily open their own account and take the order on-line. Easy to order Clients’ recommendations The challenges †¢ It is reasonable that the Dior official site can successfully convey its brand DNA and exclusivity on-line. †¢ However, not all the customers visit the official site to order beauty products.Most of on-line consumers still prefer shopping at mass beauty website such as Sephora, Harrods, Taobao, etc. †¢ These websites differ from each other, then how to keep the coherence of the brand DNA with the necessity of adapting to distributors’ style and local culture background is a huge challenge. †¢ Besides, creating a luxury customer experience and also educating its customers on-line is definitely not easy to achieve. Example: Harrods †¢ Even though people browse the website of Harrods, they can also feel the brand DNA and culture of Dior Beauty. †¢ The products are segmented in the same way as Dior official site. All the campaigns and videos are consistent with Dior’s new promotion. Example: Taobao †¢ Taobao is the most popular on-line shopping website in China which achieved 1000 billion RMB in 2012. A nd Dior Beauty made the Top1 in makeup sector. †¢ However, apart from few words about Dior’s history, seldom can people find any brand DNA or consistency. †¢ Products are presented randomly with no background information or sense of luxury. †¢ The situation in Taobao is not the only case for Dior Beauty, almost all the luxury brands are facing with the same problem: people are buying a lot, ut they have no idea about brand story or collection concept, what they want is only the hot item, especially when the on-line shopping service is still unavailable at Dior’s official site in China and many other countries. †¢ Therefore, it is crucial for the brand to avoid letting it be. They should try their best to educate the potential customers. It is hard, but indispensable. If Dior Beauty can start earlier, it is more possible to hold its leading position in the future. Example: Sephora †¢ English version of welcome page. †¢ French version is muc h more simple. Explore the brand Hot itemsProducts catalogue New campaign †¢ Chinese version How to educate the customers? †¢ From the Sephora example we can easily find the difference. Even though they sell almost the same products, the promotion strategies are quiet different. †¢ As a well-known French brand, Dior obviously doesn’t need to make too many efforts to educate their mature customers. The only thing is to keep the coherence with the Brand DNA. †¢ When dealing with international version, they pay more attentions to the details. We can see that there are more cultural parts to introduce the brand history and collection background information.How to educate the customers? †¢ For the emerging market such as China, the website is much more well-organized. It is almost as complete as Dior’s official site. †¢ Besides, if we take a further look, it is also interesting to see that there are more products introduction and hot items prom otion in Chinese version. That is probably because the customers from emerging markets focus more on popular products right now rather than brand DNA. †¢ For example, the major ads in English and French welcome pages are showing Dior Beauty’s feminine feature. However, all the pictures in front page of Chinese version are products. Overall, it takes time to educate potential consumers, to help them turn from product consumer to brand consumer. Especially in beauty sector, each new product from other brand in the market may attract the clients who are not loyal customers yet. †¢ With the fast development of digital system, it is hard to maintain interests of clients through only one way. That is why nowadays brands are caring more about the influence of social media. Brand Websites & Content Digital Strategy Social Media & Bloggers E-commerce How can Dior Beauty leverage on digital strategy to complement its physical stores presence?Brand Websites & Content †¢ A s we analyzed before, the official site of Dior Beauty is quite impressive. The whole design is coherent with the brand DNA and culture, and tries to educate the viewers by all means. †¢ However, there are still a few things need to be improved. †¢ The cooperation between e-commerce and official website is missing in some countries. People from emerging market such as China, Brazil can not buy online yet. †¢ The CRM system isn’t completed. For example, in China, customer need to change their shopping credits into gift by phone, and get their on-line account number by message.It is really inconvenient. E-commerce †¢ With the strong promotion from LVMH Group, Christian Dior is now becoming more and more popular in its beauty division. †¢ Dior Beauty is also following the similar e-commerce strategy as that of LVMH. Not only is it important to control the supply of products and distribution, but furthermore it is important to control the message. †¢ As many brands move into conversational online media, such as Facebook and Twitter, they enter into a medium of a dialogue where third parties can completely alter or dilute the power of a message.Therefore, to control the message, you need to control the media. †¢ Dior MAG launched in March 2012. E-commerce †¢ While dealing with emerging markets, Dior Beauty hasn’t come up with efficient strategy yet due to the immature consumers and unpredictable market. †¢ In reverse, the brand doesn’t want to provide recent products or executive collections to sell on-line in these markets, clients are more possible to acquire faked products and terrible experience. †¢ Here one Miss Dior 50ml plus one Dior Addict 50ml cost no more than 40â‚ ¬, and tens of thousands of Chinese customers were set up.Example Dior Mag †¢ The online magazine will take fans of the brand inside the company from the past to the present. †¢ It will feature articles that ent ertain as well as inform die-hard Dior fans. †¢ The new magazine will feature higher resolution †¢ The brand isn’t stopping images as well as there as they plan to roll out lengthier videos for iPad and iPhone versions of people to share. the magazine, for the fashionista on the go. Social Media & Bloggers †¢ Dior has an active strategy on social media, and it dominates especially in Facebook and Twitter. Dior Beauty doesn’t have an independent account in social media. All the activities and promotions are posted together with Dior Couture. Coherent with new campaign Social Media & Bloggers †¢ YouTube is becoming more noticeable in the beauty industry’s online ecosystem. More beauty brands are receiving upstream traffic from YouTube to their sites than in 2011. Dior is in the top 10 YouTube channels for beauty brands ranked by video views, per the study. †¢ While watching the videos of new campaign, people can directly click the link to official site.Social Media & Bloggers †¢ They have an independent channel at YouTube to introduce products and to enhance the brand recognition. †¢ Videos are divided into different divisions, in this way customers can also be educated. Social Media & Bloggers †¢ As a micro-blogging platform and social networking website, Tumblr allows users to post multimedia and other contents to a short-form blog. Users can follow other users' blogs, as well as make their blogs private. †¢ An analysis by AddThis of shares through their service in 2011 noted that Tumblr sharing had increased by 1299. %. Social Media & Bloggers †¢ The service is most popular with the teen and college-aged user segments with half of Tumblr's visitor base being under the age of 25. As of 2009, Tumblr had an 85% user retention rate, compared with 40% for Twitter. †¢ Therefore, Dior launched its page at Feb. 2013 to attract young generation, as well as to educate potential consumers. Socia l Media & Bloggers †¢ As a global brand, it is not enough to only focus on international social media. Some countries have their special limit on Internet and their own social media. Dior Beauty makes a lot of efforts on promoting at local social media. †¢ For example, in China, Dior official page at Weibo has 568,535 fans, which is more than Louis Vuitton, Chanel, and Gucci. †¢ At the most important video site Youku, Dior has more than 12 million followers. It is also one of the earliest brands that created its own video channel. Social Media & Bloggers †¢ The pages are coherent with each other, showing the consistency of the brand DNA. Social Media & Bloggers †¢ WeChat is growing extremely fast from young generation to all, so Dior launched its public page at the beginning of 2013. However, it is not mature enough. For example, it lacks of the connection between WeChat and other social media, as well as purchasing possibility. Social Media & Bloggers †¢ The fast development of social media and blog totally changed the concept of luxury traditional distribution strategy: from receiving information passively to create and spread contents actively. †¢ Therefore it is crucial to not only provide abundant contents, but also build efficient channel to communicate with numerous potential customers in a luxury way. As we know, the biggest challenge for luxury brands is how to balance the image and business. Regard to digital strategy, that is how to lever on combined real stores as well as E, M and S commerce and technology to give empowered consumers more flexibility and convenience while preserving exclusivity. Example: Kaixin. com †¢ Dior is one of the earliest luxury brands that created a public page at Kaixin. com, a website whose users are mostly white collars. †¢ When Dior Beauty launched J’adore in 2011, the public page delivered invitations to all the fans at Kaixin.Only one week, there were over 170 thous and people joined the launch event of this new fragrance. †¢ Apart from watching and sharing with friends at Kaixin, fans can also share with people at Weibo. †¢ Finally, over 840 thousand people interacted with Dior Beauty, 79% of fans opened their invitations and watched the advertisement. 37% of them shared with their friends. Example: Kaixin. com †¢ Dior Beauty continues to interact with fans at Kaixin, who are mostly their targeted customers. †¢ After watching the new campaign, people can fill in their personal information to Watch video earn samples. Cooperation with Kaixin is a great success to Dior Beauty, it encourages Dior’s digital Personal information strategy and satisfies the demand of high-end users at Invite friends and share Kaixin. OMNI Retail Strategy †¢ Overall Dior Beauty has built an efficient and wellperformed OMNI retail strategy. †¢ It remains true to its DNA & codes while maintaining exclusivity on-line as they do off-li ne. That is why Dior nowadays is getting a stronger image as well as becoming more popular. †¢ It keeps on emphasizing the brand history and culture in different ways, so that potential customers can be educated and become more mature in the future. The initiative inside the brand and the strong support behind it give Dior Beauty so many opportunities to enter various social media, blogs, and e-commerce world as a pioneer. OMNI Retail Strategy †¢ Two smartphone apps, Dior MAG and Dior Addict, truly and strongly invite consumers to engage in a two-way dialogue with Dior Beauty on various topics. †¢ The combination of all channels will give empowered consumers more flexibility and convenience to purchase. †¢ However, the leverage on brick and click still needs to be improved with more innovative strategies. Conclusion The digital revolution for luxury brands is on the way. Every brand that wants to stay in the leading place needs to create an entire shopping ecosys tem and memorable experience for customers. †¢ Dior Beauty is definitely a leader in building OMNI retail channel, especially in new social media and in emerging markets. †¢ Although so far Dior Beauty has performed well, regarding to the uncertainty and various possibilities of digital marketing in the future, it still has a lot to explore and to attempt. â€Å"I create so that each and every woman is the most beautifulâ€Å" —— Christian Dior Dior Omni Channel Luxury Retail Management Individual Assignment Luxury Brands Digital & OMNI Retail Strategies Decoding DIOR DNA †¢ †¢ †¢ Feminine Princess Sexy CODES †¢ †¢ †¢ Cannage Knot & Oval Rose †¢ †¢ Flirtatious Francaise †¢ †¢ Avenue Montaigne New Look Distribution Strategy †¢ Dior Beauty is following a multi-channel distribution strategy worldwide. †¢ Mainly sell products at wholesale to dealers and retailers including department stores. †¢ Also sell beauty products in brand retail store together with ready-to-wear section. Retail Presence †¢ With growth much higher than the average in its competitive market, Dior Beauty continued to gain market share globally. Dior beauty achieved clear successes in all product categories: start from perfumes for both men and women, then makeup, and finally the skincare segment. On-line and Digital Strategy †¢ Using the web and social media is a new trend for luxury brands. But being innovative and ambitious while being loyal to the luxury image is not an easy game to play. Dior Beauty is overall growing in an impressive way. †¢ With a strong support from LVMH Group, Dior Beauty is positively developing in diverse digital channels in mature and emerging markets, through both mainstream media and some chic platforms. Although Dior Beauty sets a good example for luxury brands in on-line and digital strategy, it still failed to make the top 10 list of the digital competence of 56 beauty brands according to L2’s annual Digital IQ Index benchmark. Can we equally feel the same Dior? How can Dior Beauty convey its brand DNA and codes, culture, values, quality, craftsmanship and exclusivity on? line? †¢ Dior Beauty doesn’t create a totally new website which is independent from Dior. In this way people can potentially get the whole idea about the brand DNA. Dior Beauty segment is divided into three particular parts: Perfume, Makeup and Skincare. The welcome pages of these three parts are all filled with the new campaign. †¢ Each division is well-organized and user friendly. People can immerse in the Dior world with products introduction, collection images, and abundant knowhow videos. †¢ While browsing, people can also get advise by a simple click. New Campaign Brand History Products information & clear collection name Easy to choose Direct connection with social media Code: Cannage Personalized advice Code: Oval Craftsmanship http://www. ior. com/beauty/fra/fr/the_house_of_dior/index/th/mur_de_notes/index. html †¢ Various videos can show people the brand history, culture and value proposition. †¢ They also create an atmosphere of exclusivity and provide a guarantee of high quality. †¢ After selection, clients can easily open their own account and take the order on-line. Easy to order Clients’ recommendations The challenges †¢ It is reasonable that the Dior official site can successfully convey its brand DNA and exclusivity on-line. †¢ However, not all the customers visit the official site to order beauty products.Most of on-line consumers still prefer shopping at mass beauty website such as Sephora, Harrods, Taobao, etc. †¢ These websites differ from each other, then how to keep the coherence of the brand DNA with the necessity of adapting to distributors’ style and local culture background is a huge challenge. †¢ Besides, creating a luxury customer experience and also educating its customers on-line is definitely not easy to achieve. Example: Harrods †¢ Even though people browse the website of Harrods, they can also feel the brand DNA and culture of Dior Beauty. †¢ The products are segmented in the same way as Dior official site. All the campaigns and videos are consistent with Dior’s new promotion. Example: Taobao †¢ Taobao is the most popular on-line shopping website in China which achieved 1000 billion RMB in 2012. A nd Dior Beauty made the Top1 in makeup sector. †¢ However, apart from few words about Dior’s history, seldom can people find any brand DNA or consistency. †¢ Products are presented randomly with no background information or sense of luxury. †¢ The situation in Taobao is not the only case for Dior Beauty, almost all the luxury brands are facing with the same problem: people are buying a lot, ut they have no idea about brand story or collection concept, what they want is only the hot item, especially when the on-line shopping service is still unavailable at Dior’s official site in China and many other countries. †¢ Therefore, it is crucial for the brand to avoid letting it be. They should try their best to educate the potential customers. It is hard, but indispensable. If Dior Beauty can start earlier, it is more possible to hold its leading position in the future. Example: Sephora †¢ English version of welcome page. †¢ French version is muc h more simple. Explore the brand Hot itemsProducts catalogue New campaign †¢ Chinese version How to educate the customers? †¢ From the Sephora example we can easily find the difference. Even though they sell almost the same products, the promotion strategies are quiet different. †¢ As a well-known French brand, Dior obviously doesn’t need to make too many efforts to educate their mature customers. The only thing is to keep the coherence with the Brand DNA. †¢ When dealing with international version, they pay more attentions to the details. We can see that there are more cultural parts to introduce the brand history and collection background information.How to educate the customers? †¢ For the emerging market such as China, the website is much more well-organized. It is almost as complete as Dior’s official site. †¢ Besides, if we take a further look, it is also interesting to see that there are more products introduction and hot items prom otion in Chinese version. That is probably because the customers from emerging markets focus more on popular products right now rather than brand DNA. †¢ For example, the major ads in English and French welcome pages are showing Dior Beauty’s feminine feature. However, all the pictures in front page of Chinese version are products. Overall, it takes time to educate potential consumers, to help them turn from product consumer to brand consumer. Especially in beauty sector, each new product from other brand in the market may attract the clients who are not loyal customers yet. †¢ With the fast development of digital system, it is hard to maintain interests of clients through only one way. That is why nowadays brands are caring more about the influence of social media. Brand Websites & Content Digital Strategy Social Media & Bloggers E-commerce How can Dior Beauty leverage on digital strategy to complement its physical stores presence?Brand Websites & Content †¢ A s we analyzed before, the official site of Dior Beauty is quite impressive. The whole design is coherent with the brand DNA and culture, and tries to educate the viewers by all means. †¢ However, there are still a few things need to be improved. †¢ The cooperation between e-commerce and official website is missing in some countries. People from emerging market such as China, Brazil can not buy online yet. †¢ The CRM system isn’t completed. For example, in China, customer need to change their shopping credits into gift by phone, and get their on-line account number by message.It is really inconvenient. E-commerce †¢ With the strong promotion from LVMH Group, Christian Dior is now becoming more and more popular in its beauty division. †¢ Dior Beauty is also following the similar e-commerce strategy as that of LVMH. Not only is it important to control the supply of products and distribution, but furthermore it is important to control the message. †¢ As many brands move into conversational online media, such as Facebook and Twitter, they enter into a medium of a dialogue where third parties can completely alter or dilute the power of a message.Therefore, to control the message, you need to control the media. †¢ Dior MAG launched in March 2012. E-commerce †¢ While dealing with emerging markets, Dior Beauty hasn’t come up with efficient strategy yet due to the immature consumers and unpredictable market. †¢ In reverse, the brand doesn’t want to provide recent products or executive collections to sell on-line in these markets, clients are more possible to acquire faked products and terrible experience. †¢ Here one Miss Dior 50ml plus one Dior Addict 50ml cost no more than 40â‚ ¬, and tens of thousands of Chinese customers were set up.Example Dior Mag †¢ The online magazine will take fans of the brand inside the company from the past to the present. †¢ It will feature articles that ent ertain as well as inform die-hard Dior fans. †¢ The new magazine will feature higher resolution †¢ The brand isn’t stopping images as well as there as they plan to roll out lengthier videos for iPad and iPhone versions of people to share. the magazine, for the fashionista on the go. Social Media & Bloggers †¢ Dior has an active strategy on social media, and it dominates especially in Facebook and Twitter. Dior Beauty doesn’t have an independent account in social media. All the activities and promotions are posted together with Dior Couture. Coherent with new campaign Social Media & Bloggers †¢ YouTube is becoming more noticeable in the beauty industry’s online ecosystem. More beauty brands are receiving upstream traffic from YouTube to their sites than in 2011. Dior is in the top 10 YouTube channels for beauty brands ranked by video views, per the study. †¢ While watching the videos of new campaign, people can directly click the link to official site.Social Media & Bloggers †¢ They have an independent channel at YouTube to introduce products and to enhance the brand recognition. †¢ Videos are divided into different divisions, in this way customers can also be educated. Social Media & Bloggers †¢ As a micro-blogging platform and social networking website, Tumblr allows users to post multimedia and other contents to a short-form blog. Users can follow other users' blogs, as well as make their blogs private. †¢ An analysis by AddThis of shares through their service in 2011 noted that Tumblr sharing had increased by 1299. %. Social Media & Bloggers †¢ The service is most popular with the teen and college-aged user segments with half of Tumblr's visitor base being under the age of 25. As of 2009, Tumblr had an 85% user retention rate, compared with 40% for Twitter. †¢ Therefore, Dior launched its page at Feb. 2013 to attract young generation, as well as to educate potential consumers. Socia l Media & Bloggers †¢ As a global brand, it is not enough to only focus on international social media. Some countries have their special limit on Internet and their own social media. Dior Beauty makes a lot of efforts on promoting at local social media. †¢ For example, in China, Dior official page at Weibo has 568,535 fans, which is more than Louis Vuitton, Chanel, and Gucci. †¢ At the most important video site Youku, Dior has more than 12 million followers. It is also one of the earliest brands that created its own video channel. Social Media & Bloggers †¢ The pages are coherent with each other, showing the consistency of the brand DNA. Social Media & Bloggers †¢ WeChat is growing extremely fast from young generation to all, so Dior launched its public page at the beginning of 2013. However, it is not mature enough. For example, it lacks of the connection between WeChat and other social media, as well as purchasing possibility. Social Media & Bloggers †¢ The fast development of social media and blog totally changed the concept of luxury traditional distribution strategy: from receiving information passively to create and spread contents actively. †¢ Therefore it is crucial to not only provide abundant contents, but also build efficient channel to communicate with numerous potential customers in a luxury way. As we know, the biggest challenge for luxury brands is how to balance the image and business. Regard to digital strategy, that is how to lever on combined real stores as well as E, M and S commerce and technology to give empowered consumers more flexibility and convenience while preserving exclusivity. Example: Kaixin. com †¢ Dior is one of the earliest luxury brands that created a public page at Kaixin. com, a website whose users are mostly white collars. †¢ When Dior Beauty launched J’adore in 2011, the public page delivered invitations to all the fans at Kaixin.Only one week, there were over 170 thous and people joined the launch event of this new fragrance. †¢ Apart from watching and sharing with friends at Kaixin, fans can also share with people at Weibo. †¢ Finally, over 840 thousand people interacted with Dior Beauty, 79% of fans opened their invitations and watched the advertisement. 37% of them shared with their friends. Example: Kaixin. com †¢ Dior Beauty continues to interact with fans at Kaixin, who are mostly their targeted customers. †¢ After watching the new campaign, people can fill in their personal information to Watch video earn samples. Cooperation with Kaixin is a great success to Dior Beauty, it encourages Dior’s digital Personal information strategy and satisfies the demand of high-end users at Invite friends and share Kaixin. OMNI Retail Strategy †¢ Overall Dior Beauty has built an efficient and wellperformed OMNI retail strategy. †¢ It remains true to its DNA & codes while maintaining exclusivity on-line as they do off-li ne. That is why Dior nowadays is getting a stronger image as well as becoming more popular. †¢ It keeps on emphasizing the brand history and culture in different ways, so that potential customers can be educated and become more mature in the future. The initiative inside the brand and the strong support behind it give Dior Beauty so many opportunities to enter various social media, blogs, and e-commerce world as a pioneer. OMNI Retail Strategy †¢ Two smartphone apps, Dior MAG and Dior Addict, truly and strongly invite consumers to engage in a two-way dialogue with Dior Beauty on various topics. †¢ The combination of all channels will give empowered consumers more flexibility and convenience to purchase. †¢ However, the leverage on brick and click still needs to be improved with more innovative strategies. Conclusion The digital revolution for luxury brands is on the way. Every brand that wants to stay in the leading place needs to create an entire shopping ecosys tem and memorable experience for customers. †¢ Dior Beauty is definitely a leader in building OMNI retail channel, especially in new social media and in emerging markets. †¢ Although so far Dior Beauty has performed well, regarding to the uncertainty and various possibilities of digital marketing in the future, it still has a lot to explore and to attempt. â€Å"I create so that each and every woman is the most beautifulâ€Å" —— Christian Dior

Wednesday, October 23, 2019

The steps of a strategic learning process

Benjamin Franklin once said, â€Å"Tell me and I forget. Teach me and I remember. I involve me and I learn†. It shows the importance of learning and education. Knowledge is the only thing in the world that can be forever kept and so we understand the importance of the learning. To achieve learning and/or a desired goal, you must be ready to practice, be motivated, and have proper exposure to every detail of the course content. There is not any existence of life without the process of learning.Readers shall acquire skill through the principles of learning and their use in the school, in this essay. In order to fully comprehend the information learned, practicing and reviewing is crucial. By practicing and reviewing course content, the success of understanding the information will be within arm’s reach. Being able to understand the information will be useful when writing tests or quizzes by allowing memorization of the content. Repeating words or sentences from lessons or homework, is one way to move information from short term to long term memory.As well redoing math problems or homework, which is a great way to better recognize how something is done, or should be done after getting the wrong answer. In addition reviewing notes or homework with a buddy can improve the knowledge of the subject, by having a buddy show the correct answer to the questions or notes that were wrong. Finally the last way of being able to fully understand what has been taught is by reducing the amount of notes taken. Decreasing the size of notes taken can help long term memory skills by reviewing less, and giving the most important information needed.Through having the most important information memorized, for tests or quizzes, this will allow for easy recollection of material learned and will give the correct answer. In conclusion by following the practicing and reviewing methods given, it will ensure full comprehension of the information learned. Motivation is a big fact or in student success because motivation drives us to do many things not only at school but at home as well. Motivation can help us succeed at school because it can drive us to take that extra mile in anything we choose.An example of this is if you’re in English class and asked to write a minimum of 3 paragraphs. While most people will do 3 paragraphs, a motivated person will write 5 paragraphs and earn a 90% instead of an 80%. Motivation can be used at home also. An example is if you have a test coming up but don’t want to review until the day before the test. Although this is common for many people, a motivated person will review their notes several days before the test.This is because that person is motivated to be successful and they know that by sacrificing a couple hours each day, they have a greater chance at being a successful student. It’s a fact that students who attend school regularly learn more and are more successful in school than students who do not. People who attend school regularly learn to accept responsibility, an important lesson for a successful life. People who develop good attendance habits in the early grades will be more likely to continue them throughout their school career, as well as into their chosen career.Regular attendance is critically important, because students who miss school miss out on the exposure of course content. As a result, the student is more likely to fall behind, and miss important socialization concepts that enhance the ability to understand and follow directions or, ultimately, plan for the future. Just by being present at school, the student is learning how to be a good citizen by participating in the school community, learning valuable social skills, and developing a broader world view. Learning social skills is just as important as learning history, math, science, and English.To summarize, in order to achieve learning and/or a desired goal, a student must be ready to practice, be motiva ted, and have proper exposure to every detail of the course content in order to be successful in achieving the best process of learning. Education is so important that there are so many steps and levels to be delt and learnt from in order to achieve goals, and success. To be the best possible learner, follow these steps and put them into use in the classroom so then you can have the right steps of a strategic learning process.