The Philosophical Adventure Of A Mystery Teacher - 1460 Words

Sophie Amundsen realized her ordinary life will never be the same when she begins to receive philosophical lesson from a mystery teacher. The purpose of this paper is to discuss the different life lessons given to Sophie and how the life around us today is completely owed to the early philosophers. Socrates, Plato, Aristotle, and many other philosophers, although persecuted for their ideas at the time, had ideas that would revolutionize society and they way they learned about the universe. In addition, the philosopher used short stories or anecdotes in order to help Sophie better understand the complex philosophical questions. I will be examining these and providing information on why he chooses to use these anecdotes and how they apply to†¦show more content†¦Although there is nothing wrong with that, some, like the philosopher, chose a different route. When Sophie receives the first note, it simply asked, â€Å"Who are you?† Many may have thrown the note away, but S ophie decided to keep it. She pondered the question for a while, and put some real thought into it. She thought about her appearance; her eyes, her hair, and her frequent dissatisfaction with the way she looked. Other than that, she found it hard the answer the question (pg. 5). I think many struggle with this in general. If you are asked to describe yourself with information other than your physical features, you usually draw a blank. Why is that? Is it possible that too much time is spent carrying out the daily duties, such as work, school, and family that we may not spend enough time on self reflection? Going through the motions of life can keep you occupied, not leaving much room worldly epiphanies. â€Å"You cannot find out whether there is a God or whether there is life after death in an encyclopedia. Nor does the encyclopedia tell us how we ought to live. However, reading what other people have believed can help us formulate our own view of life,† (Gaardner, 2007). 2. Heraclitus and the Flow (Pages 35-38) â€Å"All things flow,† according to Heraclitus, simply meaning everything in the universe is in constant change. â€Å"We cannot step twice into the same river. When I step into the river for the second time, neither I norShow MoreRelatedAlice and Wonderland 20102082 Words   |  9 Pagesrabbit hole her adventure begins. While falling down this whirlwind of fascinating adventure. Alice is placed in a room with a door too small for her to fit through. She is told to indulge the drink to shrink and eat the bread to grow. She goes through the door and then her adventure really begins. Complication Alice encounters complications with every new character she interacts with. Alice herself is a big complication through the movie she has to try and understand the mysteries of wonderlandRead MoreThe Underlying Meaning and Theme in â€Å"Jonathan Livingston Seagull†4964 Words   |  20 Pages 1.1 Richard Bach personality Richard David Bach was born on 23 of June, 1936, Oak Park, Illinois is an American writer. He is widely known as the author of the hugely popular 1970s best-sellers â€Å"Jonathan Livingston Seagull†, â€Å"Illusions†, â€Å"The Adventures of a Reluctant Messiah† and others. His books espouse his philosophy that our apparent physical limits and mortality are merely appearance. He claims to be a direct descendant of Johann Sebastian Bach and so-called American variant of the Sent-AntuanRead MoreLife Experiences And Hardships Through Figurative Language1849 Words   |  8 Pages art, and music. Bishop entered Vassar College in Poughkeepsie, New York from 1930 to 1934. In her last year of college, Bishop graduated, lost her mother to mental illness, met Marianne Moore who later was a big part of her life, and began her adventures traveling. After graduating, Bishop found herself exploring the cultures of Key West, Paris, Mexico, Brazil, North Africa, and Ireland fo r almost two decades. Within that time, Bishop gathered the inspiration to write multiple poems and books toRead MoreJack Londons Naturalism5435 Words   |  22 PagesLondon to produce the most popular and the best piece of fiction he ever wrote. Thus while he gauged his audience accurately in writing a popular account of Darwinian literature, at the same time the novel gave him an opportunity to explore the philosophical ideas which had been fermenting in his mind but which he had not found opportunity to express in full in his fiction.Joan London reports her father as saying that he did not recognize â€Å"the human allegory in the dogs life-and-death struggle toRead More Archimedes of Syracuse Essay3397 Words   |  14 Pagesashes or with his finger would draw lines on his anointed body, being possessed by a great ecstasy and in truth a thrall to the Muses (Dijksterhuis, 13). This passion for mathematics came at a time when philosophical explanations were more dominant. Ginsburg, in his book The Adventure of Science believes that perhaps the first experimental scientist was so strange a sight in the ancient world that people gazed at him in wonder but did not think of following his example (Ginsburg, 59). AdvancementsRead MoreThis Tournament Goes to Eleven4982 Words   |  20 Pagessink my teeth in rascals. For 10 points each: [10] What is this ancient philosophical school whose name means doglike and has come to mean anyone who takes the lowest possible opinion of others motivation? ANSWER: cynics or cynicism [10] What most famous cynic authored that quotation, a man from Sinope who walked with a light looking for an honest man? ANSWER: Diogenes of Sinope [10] This other cynic was the teacher of Stoicism founder Zeno of Citium as well as the husband of HipparchiaRead MoreA Short History of Nearly Everything6112 Words   |  25 PagesHubble, Isaac Newton, and Albert Einstein. Background Bill Bryson wrote this book because he was dissatisfied with his scientific knowledge — that was, not much at all. He writes that science was a distant, unexplained subject at school. Textbooks and teachers alike did not ignite the passion for knowledge in him, mainly because they never delved in the whys, hows, and whens. It was as if [the textbook writer] wanted to keep the good stuff secret by making all of it soberly unfathomable. —Bryson, onRead MoreA Short History of Nearly Everything6112 Words   |  25 PagesIsaac Newton, and Albert Einstein. Background Bill Bryson wrote this book because he was dissatisfied with his scientific knowledge — that was, not much at all. He writes that science was a distant, unexplained subject at school. Textbooks and teachers alike did not ignite the passion for knowledge in him, mainly because they never delved in the whys, hows, and whens. It was as if [the textbook writer] wanted to keep the good stuff secret by making all of it soberly unfathomable. —Bryson, onRead MoreEssay on Like water for chocolate6961 Words   |  28 PagesJulio Caesar Esquivel, a telephone operator, and Josephina Arau, she attended Escuela Normal de Maestros in Mexico. She married Alfonso Arau, a film director with whom she has one daughter, Sandra. Esquivel and Arau were divorced in 1993. A former teacher who started writing and directing for children’s theater, she now works as a novelist and screenwriter. In addition to Like Water for Chocolate, she has also written three screenplays and several other novels including La Ley del Amor (The LawRead MoreHumanities11870 Words   |  48 Pageslook at more good art. In particular by familiarizing oneself with works of master artists. Over time, you will be able to assess for yourself what is good art and what is bad. It is also a good idea to receive formal instruction from a trained art teacher to cut short the learning curve. Ultimately, the key is to build a database of artistic knowledge and awareness for personal understanding. SOURCE: Basa, R., and Garcia F. (2008). Basic Elements of Humanities. Censen Books and Research Center

Oedipus The King Analysis - 800 Words

Oedipus the King Sophocles is widely recognized as one of the greatest drama and play writes of all time. Sophocles’ writing takes place in the classical period. His unique style of writing involves symbolism, archetypal characters and tragedies. This type of style is shown in the â€Å"Oedipus the King† which can consists of either a great man or woman who has fallen. Sophocles paints a clear picture of exercising free will and it’s benefits, and the disastrous effects it can have on ones’ life. Oedipus was determined to end the plague in the city of Thebes by finding the murderer of King Laius. Oedipus also struggled with not knowing the identity of his parents. Oedipus ignored the advice of those around him and chose to pursue the truth,†¦show more content†¦Oedipus learns there is one survivor who knew the truth. Tiresias the prophet of Thebes said, â€Å"Oedipus you killed the man whose killer you now hunt†. Tiresias goes on to say, â€Å"You have been living unaware in the most hideous intimacy with your nearest and most loving kin, immersed in evil that you cannot see†. (Sophocles 677). In this statement, Tiresias revealed that he had knowledge of the moral crime that was responsible for bringing Oedipus into existence. Oedipus, upset about Tiresias’ revelation, turns to the person who he feels he can trust the most, which was his wife Jokasta. He wanted Jokasta to give him answers to his questions. Jokasta insisted that Oedipus keep living without knowing the truth. Jokasta begged, â€Å"For god’s sake, if you care about your life give up your search. Let my pain be enough!† Later she says, â€Å"You poor child! Never find out who are you† (Sophocles 694). Jokasta’s use of the phrase â€Å"poor child† toward Oedipus denotes her compassion, and the love she has for him. She also knew that he would not want to know that the man he killed, Laius, was his father. Jokasta tried to shield him from the truth; just as a parent will try to protect their child at all times. When faced with the truth we all have options, and we never know how the truth may affect us. As we read, death played a vital part in this story. There is no right or wrong way to react to death. Many feel they cannot go on in life,Show MoreRelatedAnalysis Of Oedipus The King 1127 Words   |  5 Pages For A Life Of Regrets Oedipus the King is a play written by Sophocles. Oedipus is the main figure and legend of Sophocles play. After Oedipus birth into the world, his father King Laius of Thebes heard from a prophet that his own child was destined to kill him. Sophocles play begins from past to present and starts to unravel the journeys Oedipus goes through. Oedipus isn t an evil character as one would think while reading the story. He neverRead MoreAnalysis Of Oedipus Oedipus The King 1152 Words   |  5 Pagesreading Oedipus the King. The number of times the words â€Å"see† or â€Å"blind† are in the play make it make it undeniably obvious that they are significant. The theme is developed throughout the dialogue, through characters such as Tiresias and Oedipus, and also directly in the irony of the play. It is important in a play about the truth because almost every character was â€Å"blind† to the truth. All of the characters, except one, can physically see, bu t mentally cannot see the truth. Oedipus seems toRead MoreCritical Analysis Of Oedipus The King1025 Words   |  5 PagesCritical Analysis: Oedipus the King Oedipus the King is a tragic play showing a shift from the belief of fate to freedom of choice. Therefore, Oedipus the king is a great example of those who run from fate ends up fulfilling their fate After reading this type of tragic play â€Å"Oedipus the King† written by Sophocles you can see that the author did a very outstanding form of presenting a tragedy that has the characteristics of mimesis and a tragic hero. Specifically, the writer written the playRead MoreOedipus the King Character Analysis1321 Words   |  6 PagesLancaster ENG230 11/25/2010 Oedipus the King Character Analysis Oedipus the King had accomplished many great things during his reign of Thebes and in his life time. Oedipus found out during his reign in Thebes that the Gods who loved him also knew his devastating fate. As a young man when Oedipus answered the riddle the Sphinx he soon found his self having everything want and need. He earned his spot as the new King of Thebes, he had a great wife and lovely set of childrenRead MoreAnalysis Essay: Oedipus the King1017 Words   |  4 Pages Casual Analysis Essay: Oedipus the King Sophocles play Oedipus the King has endured for over two thousand years. The plays lasting appeal may be attributed to the fact it encompasses all the classical elements of tragedy as put forth by Aristotle in Poetics nearly a century before it was written. According to Aristotle, tragedy needs to be an imitation of life according to the law of probability or necessity. Tragedy is serious, complete, and has magnitude. It must have a beginning, middleRead MoreOedipus The King Character Analysis1429 Words   |  6 Pages Mrs. Long-Goldberg Honors World Lit/Comp 26 September, 2017 Ignorance Can Lead to Great Agony Plays were of great importance in early Greek culture. Plays were the main source of entertainment, and one of the most prominent examples is Oedipus the King written by Sophocles. The drama is uplifted by the character development and excellent structure Sophocles has put forward. Interactions between characters and each character’s motivations generate brilliant themes throughout the play. SophoclesRead MoreCharacter Analysis Of Oedipus The King1419 Words   |  6 PagesAdhikari Mrs. Long-Goldberg Honors World Lit/Comp 26 September, 2017 Ignorance Can Lead to Great Agony Plays were of great importance in early Greek culture. Plays were the main source of entertainment, and one of the most prominent examples is Oedipus the King written by Sophocles. The drama is uplifted by the character development and excellent structure Sophocles has put forward. Interactions between characters and each character’s motivations generate brilliant themes throughout the play. SophoclesRead MoreOedipus The King Analysis1357 Words   |  6 PagesThe Greek play, Oedipus the King, shows how easy it is for a man to fall apart, while trying to make things right. Sophocles’ tragedy tells the story of Oedipus, a regular man turned king of Thebes. Throughout the tragedy, Oedipus searches for the cause of the chaos and havoc encompassing his land; however, he discovers that he is the one responsible for the hardships plaguing Thebes. As the tragedy continues, Sophocles’ exposes a dark side to power, fame, and ambition. Further, Sophocles’ expose sRead MoreAnalysis Of Oedipus The King 1696 Words   |  7 PagesDaKan Wei Professor Annjeanette Wiese HUMN 1110 1 October 2014 Fatalism in Oedipus the King Tragedy has always been considered the highest form of literature; Oedipus the King is written by Sophocles who is one of the three ancient Greek tragedians, it fully represents the enduring charm of the ancient Greek tragedy, leaving the reader endless thinking. Through Oedipus’ misfortune, Sophocles tries to reveal the cause of their tragedy is ubiquitous and ever-present fate,Read MoreAnalysis Of Oedipus The King1145 Words   |  5 PagesOedipus goes against the Chorus as he strongly defends himself as the people intensify his incrimination of killing the old king. Oedipus could not believe in his wildest dreams that he murdered his own father and was the husband of his mother. As an adopted runaway boy and a newfound king, he had to dig deep in his past to ease his burden. The Chorus’ incrimination of the King has brought the town into a downward spiral due to finding the real truth of the blind prophet. The relevance of Oedipus’

Parle Products History free essay sample

The original Parle Company was split into three separate companies, owned by the different factions of the original Chauhan family. †¢Parle Products, led by Vijay, Sharad and Anup Chauhan (owner of the brands Parle-G, Melody, Mango Bite, Poppins, Monaco and KrackJack) †¢Parle Agro, led by Prakash Chauhan and his daughters Schauna, Alisha and Nadia (owner of the brands such as Frooti and Appy) †¢Parle Bisleri, led by Ramesh Chauhan In 1929 a small company by the name of Parle products emerged in british dominated India at Parle, world’s largest selling biscuits started in vile parle. It was owned by the Chauhan family of Vile Parle, Mumbai. The intent was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies. The company knew that it wouldn’t be an easy task, but they decided to take the brave step . a small factory was set up in the suburbs of Mumbai, to manufacture biscuits as well. We will write a custom essay sample on Parle Products History or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page since then, the parle name has grown in all directions, won international fame and has been sweetening peoples lives all over India and abroad. A part from the factories in Mumbai and Bangalore Parle also has factories in Bahadurgarh in Haryana and Neemrana in Rajasthan, which are the largest biscuit and confectionery plants in the country. Additionally, Parle products also have 7 manufacturing units and 51 manufacturing units on contract. AWARDS Since the first entry at the monde selection in 1971,parle products have been shinning in golds and silver consistently Monde selection is an international institute for assessing the quality of foods Currently, it is the oldent and the most respected organization in the field of selecting quality foods worldwide ABOUT THE COMPANY Initially a small factory was set up in the suburbs of Mumbai city, to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition, this company called Parle Products, survived and succeeded, by adhering to high quality and improvising from time to time . A decade later, in 1939, Parle Products began manufacturing biscuits, in addition to sweets and toffees. Having already established a reputation for quality, the Parle brand name grew in strength with this diversification. Parle Glucose and Parle Monaco were the first brands of biscuits to be introduced, which later went on to become leading names for great taste and quality. For around 75 years, Parle have been manufacturing quality biscuits and confectionery products. Over the years Parle has grown to become a multimillion-dollar company with many of the products as market leaders in their category. The recent introduction of Hide Seek chocolate chip biscuits is a product of innovation and caters to a new taste, being India’s first ever chocolate-chip biscuits. All Parle products are manufactured under most hygienic conditions. Great care is exercised in the selection and quality control of raw material and standards ensured at every stage of the manufacturing process. Parle Products has 4 manufacturing units for biscuits and confectionaries at Mumbai, Haryana, Rajasthan and Karnataka. It also has 14 manufacturing units for biscuits 5 manufacturing units for confectioneries, on contract. All these factories are located at strategic locations, so as to ensure a constant output easy distribution. Today, Parle enjoys a 40% share of the total biscuit market and a 15%share of the total confectionary market, in India. The marketing mix of Parle for this project has been studied from the point of view of Parle biscuits; mainly Parle-G and Parle hide seek. Biscuit goodies: Parle G, Krackjack, Krackjack Crispy Creams, Monaco, Kreams, Hide andSeek, Hide Seek Milano, Digestive Marie, Parle Marie, Milk Shakti, Parle20-20 Cookies, Nimkin Sweets: Melody, Mango Bite, Kaccha Mango Bite, Poppins, Kismi Toffee, KismiGold, Orange Candy, XHale Munch on snacks! Musst Bites, Monaco Bites Cheeslings, Sixer, Musst Stix Musst Chips

Part Time Jobs free essay sample

As students come from school out of their busy schedules at work, students are too fatigue to have any time for school work and studying for tests or exams. As a result of this, students would not pay attention in class and end up failing. If students fail because of part time jobs, it would be a big threat to their futures. In this big world, education in whatever field is the only thing which can make a person’s life successful. Without that glorious gift, the lives of many are at stake, and especially high school students should take advantage of it while it is available. Without getting high grades and entering university or college, that soul would regret working at a low paying part time job, where that very student could have went on with his or her education and became a successful person in whatever industry. Without an education, nobody can do anything to succeed in this world! Whereas a small thing like part time jobs can lead to something big in the future. We will write a custom essay sample on Part Time Jobs or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page At first, getting low grades and not going to college or university may seem as no big deal; however it would create a big impact in these futures for the negative part. All of this would start off because of the not enough time to do school work and succeed in school. In conclusion, part time jobs can have a harmful impact on the futures of high school students. Part time jobs can be very risky and dangerous for high school students. There are many students taking part time jobs who are harmed in many ways. One of the ways include; â€Å"Too much money too young is a bad thing†, as said on idebate. org. What this statement is saying, is that as students concentrating and putting their mind towards their part time jobs, they completely forget about school. Since now, students have money in their pockets; they tend to fund it in their social lives. This would result in higher drug abuse and many other bad habits. Many studies have found that there were higher amounts of drug abuse and higher rates of delinquency associated with higher number of hours worked by students. As a result of these bad habits, there would be many legal and family problems. Not only does the lack of education harm high school students, however danger also exists in the work place. Often they are exploited in dead-end jobs. Most of the part-time work students can get is low-paid and low-skilled. It does not stretch them mentally and teaches them little compared to school. Bosses often treat teens worse than regular employees, for example not giving them holiday pay or proper training. Sometimes the work they do is unsuitable or even dangerous. Some of these dangerous works include working with high tech machinery meant for adults with experience and also dealing with hazardous chemicals. However, there are many more dangerous works or activities where teens are forced to work in. It is interesting that a Scottish study found very few employers had bothered to get the permits needed for their student workers. Also since high school students tend to be younger, it is easier for them to be pushed around. High school students are often paid under the minimum wage and also are pressured to work for longer hours, especially during Christmas and other times. The reason why they do this is because the students are afraid that they would get fired easily. Not only do students get harmed or threatened during work, there have been many cases of death and injuries to adolescence in part time jobs. An article in the American federation of the teacher’s publication states that there were seventy deaths of teens in the work place and over a hundred thousand still recovering in hospitals over the past year. This is the result of the many dangerous jobs that some of the bosses give to these students. As a result, part time jobs can harm high school students both mentally and physically. Students should not be permitted into such dangerous atmospheres like part time jobs.

Ray Tomlinson Invented Internet-Based Email

Ray Tomlinson Invented Internet-Based Email Electronic mail  (email) is a way of exchanging digital messages between people using different computers.   Email operates across  computer networks, which in the 2010s, pretty much means the internet. Some early email systems required the writer and the recipient to both be  online  at the same time, sort of like instant messaging. Todays email systems are based on a  store-and-forward  model. Email  servers  accept, forward, deliver, and store messages. Neither the users nor their computers are required to be online simultaneously; they need to connect only briefly, typically to a  mail server, for as long as it takes to send or receive messages. From ASCII to MIME Originally an  ASCII  text-only communications medium, Internet email was extended by  Multipurpose Internet Mail Extensions  (MIME) to carry text in other character sets and multimedia content attachments.  International email, with internationalized email addresses, has been standardized, but as of 2017, not widely adopted. The history of modern, global Internet email services reaches back to the early  ARPANET, with standards for encoding email messages proposed as early as 1973. An email message sent in the early 1970s looks very similar to a basic text email sent today. Email played an important part in creating the Internet,  and the conversion from ARPANET to the Internet in the early 1980s produced the core of the current services. The ARPANET initially used extensions to the  File Transfer Protocol  (FTP) to exchange network email, but this is now done with the  Simple Mail Transfer Protocol  (SMTP). Ray Tomlinsons Contributions Computer engineer Ray Tomlinson invented internet-based email in late 1971. Under ARPAnet, several major innovations occurred: email (or electronic mail), the ability to send simple messages to another person across the network (1971). Ray Tomlinson worked as a computer engineer for Bolt Beranek and Newman (BBN), the company hired by the United States Defense Department to build the first Internet in 1968. Ray Tomlinson was experimenting with a popular program he wrote called SNDMSG that the ARPANET programmers and researchers were using on the network computers (Digital PDP-10s) to leave messages for each other. SNDMSG was a local electronic message program. You could only leave messages on the computer that you were using for other persons using that computer to read. Tomlinson used a file transfer protocol that he was working on called CYPNET to adapt the SNDMSG program so it could send electronic messages to any computer on the ARPANET network. The Symbol Ray Tomlinson chose the symbol to tell which user was at what computer. The goes in between the users login name and the name of his/her host computer. What Was the First Email Ever Sent? The first email was sent between two computers that were actually sitting beside  each other. However, the ARPANET network was used as the connection between the two. The first email message was QWERTYUIOP. Ray Tomlinson is quoted as saying he invented email,Mostly because it seemed like a neat idea. No one was asking for email.

How to Write a Good College Essay

How to Write a Good College Essay How to Write a Good College Essay Your admission essay is likely to be one of the most important documents you'll ever write. College essay writing is very important because it is the only way for admissions committee to understand who you are as a personality. The essay is the only part of your application which can be controlled by you. Therefore, take the time to do a good job on it. Your essay must not only demonstrate your grasp of grammar and ability to write, it must also paint a vivid picture of your personality and character. College Essay Writing Tips The first step is to choose a topic of the essay. The purpose of college essay writing is to show the admission committee the real you, explain why you think and act the way you do, and tell what motivates you to perform better. Thus, write about the events that happened in your life, be honest and write how you really feel. Your essay should be read like a short English paper about yourself. Start with a main idea and cite specific evidence to support your statement about yourself. Use a relaxed, conversational style. Avoid jargon and offensive tone in your academic essay. Never begin or end an essay with a quotation, proverb, or other type of sayings. While writing college essay try to be original. There are a lot of essays covering the same college essay topics, but you have a chance to express your own ideas, your points of view that differ you from other's. Try to attract attention of the admission committee to your English essay. It should be vivid and interesting, before writi ng your essay, ask yourself if you would be interested in reading your paper: You need to include specific details about your experiences. Elaborate on one or two of your activities or achievements and try to describe them as the most important events in your life. Your college essay should have a clear beginning, middle, and end. It would be very useful to make an outline. You'll need to rewrite and edit your essay several times before it can be considered final. Keep in mind your essay to someone who can be objective. Writing a successful college admissions essay is not a simple task. You should plan to spend a lot of time writing, reviewing, and editing. Custom College Essay Writing If you do not write how to write a good college essay, you are welcome to ask our writers for assistance. .org offers wide range of essay services and we are able to help students of all academic levels. If you want to receive impressive custom essay meeting all of your requirements and expectations, we are ready to help you! Read also: APA Thesis Term Paper Help Great Term Paper Communism Paper Philosophy Term 250 Words a Page Term Paper

The Petrochemical Industries in Qatar Research Paper

The Petrochemical Industries in Qatar - Research Paper Example The two products have made the country to be the second highest per capita income country in the world. It has 26 trillion cubic metres of natural gas reserves. Oil and natural gas exports are the main source of income generation. Its firm policy in the field of economy is to expand the sources of income and try to make the economic growth stable by making use of its natural resources and developing gas field and petrol chemical industries. The country has had success in the establishment and the operation of a massive industrial base. This has led to the country becoming the major producer of natural liquefied gas and other petroleum products. This has boosted the country’s income and the development of its economic structures. Oxidation coupling of methane is one of the methods used in petrol chemicals in Qatar. There are different technologies that are used in its operation. This paper will look at the technologies and each of the pros and cons of the technologies. In conclusion, the best technology that should be used in Qatar chemical industries will be recommended. One of the processes is the oxidation of methane enhanced by thermally optimised reactors and immediate separation. There are a few conversion schemes of methane which have a capacity to offer a simple and economic production of liquid fuels that are transportable from many natural gas fields in the world. For example, production of C2 hydro carbons by oxidising methane has been restricted because it has a low yield. In order to solve this problem, a system known as novel multi bed system has been designed by mesoscopic devices. This offers a low cost and high yield oxidation. This also assists in applying the same design in other processes of oxidation resulting in the same benefits. There is also increase in conversion and selectivity for the oxidation coupling of methane. (Tonkovich 1993) However economic practicability of oxidation coupling of methane should have a high activity

Action Plan Assignment Example | Topics and Well Written Essays - 2250 words

Action Plan - Assignment Example This feedback is gathered by healthcare organisations in rigorous and systematic fashion. The information obtained is accurately made to improve on the complaints that are raised (Cabana, 2004). The study will, therefore, provide analysis and a discussion of the data provided to measure the clinical care outcome anomalies. As a result, it will provide a proposal for all the possible causes and formulate an action plan that will address these gaps. The main objective of a patient experience feedback is to deploy patient stories to boost health services. These services are therefore designed in such a way that they ensure that patients receive the best quality care. As a result, the services are focussed on the needs of the patients in opposition to the preferences and needs of the health service provider (Jha, Orav, Zheng, 2008). At the end of the day, the mode of delivery is improved in such a manner that it ultimately enhances the patient experience. Methods such as the reduction of patient delays in service queues, the flow and quality of health services and improvement in access to important fields of the health services are used just to name a few (Berwick, 2009). Patients are interviewed to obtain the much-required information directly. Some companies deploy satisfaction surveys that have obtained much fame in the past decade (Rathert, Huddleston and Pak, 2011). Programs such as partnering with patients are developed on a daily basis to assist clinicians who are led by a motive to provide excellent healthcare to their patients. This model does pay attention to the relationships that clinicians develop with their patients, and those that carers develop with families as they are all partners in a health service delivery system (Coulter, 2011). Patient experience is recognised as a member of the pillars supporting quality in health care. Its compatriots include patient safety and clinical effectiveness.

How do you believe Identity is formed Essay Example for Free

How do you believe Identity is formed Essay Identity cannot be formed and defined in one category; it is defined in many ways. Our Identity is formed by our race, culture, language, belief and environment. Sarah Morris described,† Every thing around what and us shapes who we became we believe about other and ourselves. † (1) In the book Why are all the black kids sitting together in the cafeteria? (2) Shows that identity is formed by the following category: objects possessions, creations, interests, friends, family, work hobbies, practices, habits, choices, values, beliefs, appearance and ethnicity. I agree that identity is formed in the entire category list above together to shape up who we are. However finding who we are is not easy but the more we find out about our self the better we know who we are. To begin with, identity is basically the question â€Å" Who am I? † Tatum, 2003, p. 18, himself writes, â€Å" The answer depends in large part on who the world around me says I am. † (3) I think this is true because people view other people feedback and suggestion to help us learn more about who we are. One category that affects who we are is our race. Parham, Thomas A, Helms, Janet E article The Influence of Black Students racial identitudes on preferences for counselor’s race writes, â€Å" Racial self-designation (e. g. , black, Negro, Afro-American) was not associated with preferences for either Black or white counselors. † In other words, everyone defined themselves differently, and by knowing what race you are it will affect your life. Another example is when you apply for a job or anything; there is a race box where you have to put yourself in one category. The race you check may affect you from getting accepted or not. Therefore, one way identity could be defined is your race. Another category that defined your identity is culture. Culture identity is a person’s background and how you can refer to a person. This also means where you are from, what language you speak and your religion. For example, according to Chaim I. Waxman, the video talks about how people mention Jewish and their religion. To put it another way, the way people mention the Jewish it may affect the Jewish by talking about their, politics, religion and culture wise. The video also shows how angry he was about people talking about Jewish. He also talk about how Jewish doesn’t reveal themselves in religion in American now. (4) Moreover, one famous poem by Amy Tan called Mother Tongue describes about how people make fun of her mother because she does not speak English perfectly. Amy Tan emphasizes the idea that we all speak different languages and that we are categorized by the way we speak. I agree that because my experience is similar to her mom, which confirms it. As a result Instead of making fun of people, we should treat everyone the same no matter how they speak. Culture and your language is a big part of what make your identity. In Erikson view of identity, he believed that throughout each person’s lifetime, they would experience different conflicts. Then he describe those experience help us throughout our life on figuring out who we are. I agree with Erikson because I believe every experience you have, it will help you learn more about yourself. For example I have the experience to talk in front of judges and students, this has affected me by learning the skill to speak in front of audience. Another reason why I agree with Erikson is because in order to find out what we like, we need to go out and experience everything and see what we enjoy doing the most. Erik Erikson’s theory of identity formation support my statement of identity cannot be formed or defined in one category but in many ways and experience is another way that formed your identity. Although identity could be formed in more than one category but identity could also be formed in more than one theory. According to James Marcia, she create a four identity statuses which are: 1) Identity Diffusion: When a person has not yet thought about or resolved their identity and they have not yet established future life direction. ) Identity Foreclosure: When a person is committed to an identity, but that commitment was made without exploration as to what really suits them best. 3) Identity Moratorium: When a person is actually experiencing an identity crisis and actively searching for the answers to questions they have about their life commitments. 4) Identity Achievement: When a person has solved the identity issues by making commitments to goals, beliefs and values. Both Marcia and Erikson theory of identity formation have their own perspective while I think both of them is right. We will somehow experience both theories that Marcia and Erikson wrote. Erikson writes, â€Å"If the Identity vs. Role Confusion crisis is not solved, an adolescent will be confused about their identity and the roles they should have as adults. The idea is that failure to form ones own identity leads to failure to form a shared identity with others. Which could lead to instability in many areas as an adult. † As a result both identity shows that identity is not completed with one specific word or category but in many ways. Furthermore, according to parentteachersupport. org, it states, â€Å"Forming identity is the most serious function of adolescence, the period between ages 12 and 25. Without a well-formed identity a person will encounter one problem after another during adult life. With a well-formed identity a person demonstrates a sense of being at home with self and experiencing sameness in personality although operating in a variety of roles. While interacting with many different individuals, such a person receives similar reactions on a consistent basis. istent basis. † Shows how important a person need to know who they are in order to avoid some problems during our lifetime. Especially when you are an adult, you will be struggle during adult life if you don’t know who you are. When a person is well formed about his/her identity these are the following description from the same site: He is comfortable with who he is and does not try to live the identity of another person. She recognizes and accepts her strengths, limitations, talents, and aptitudes. He chooses which qualities of others and which environments are most beneficial for self grow. She knows what psychological defenses are most appropriate for her in the face of threat and anxiety. He has learned what instincts/intuitions, needs and roles are most useful to his well-being. She is counted upon as an accountable part of a larger whole. This is why it is important to know your identity in order to be confident about who you are and recognized your strengths. Not only does identity formed in more than one way but identity also affects your lifetime. According to Formation Education for Parent, Teacher and child, identity means â€Å" who I truly am or who I believe I truly am† and by answering that it contains more than one answer which means identity is more than one answer. It is being said that identity formation is at heart of self-esteem, attitudes, spiritual development, pro-social behavior, healthy relationships and personal accomplishment. Those are just some formation of identity and of course there is more than just those. In the same site, it also describes different kinds of identity such as teacher identity. For instead, parents establish the foundation for identity formation through parenting practices that support growth in personal security, autonomy, initiative, and industry. While teachers contribute to growth in interaction, classroom practices and teaching strategies provide student exercise in those same foundational elements. To summarize this paragraph, there is different kind of formation of identity and many ways to s=describe identity. Hoare defined identity as â€Å" a sense of who one is as a person and as a contributor to society, it is personal coherence or self- sameness through evolving time, social change, and altered role requirements. † Basically this means identity provides one with a sense of who you are. One personal, social and culture influences on identity formation. Terrie Loye describes gender identity as being a male or female, which linked to sexual expression. Her thought about identity is simple because identity is what helps you change and what change you. Bosma and Kunnen (2001) support the idea that peers can act as models and provide diversity and opportunity. On the other hand, I agree with them because your friends influence your behaviors and your personalities that help you change in a good or bad way. Terrie Loye describes the term of culture as the language, beliefs, values and norms, customs, dress, diet, role, knowledge and skills. She also describe that culture is a way of life and that culture is passed on from one generation to the next through the process of socialization. This is very true because of culture is a way to define who I am and it’s a way of life. Bosma Kunnen also states â€Å" The relationships with one’s family are typically the first and individual experiences, thus providing a foundation for identity formation. For young teenagers, frequent accesses to the Internet or media are aspects which go towards constructing a person’s own personal identity. The open University support my statement about identity is formed in more than one category, it states, â€Å"By examining the requirements of the state, how a child views gender, and the importance of race or place of birth, you will start to understand how each individual can have more than one identity. The article start with the question what is identity? , It states, â€Å"If identity provides us with the means of answering the question ‘who am I? ’ it might appear to be about personality; the sort of person I am. That is only part of the story. † This is true, who am I? Is not a easy question to answer. We often describe ourselves by c hoosing or to identify with a particular identity or group. Identity involves in 1: a link between the personal and the social:, 2: some active engagement by those who take up identities, 3:being the same as some people and different from others, as indicated by symbols and representations, 4: a tension between how much control I have in constructing my identities and how much control or constraint is exercised over me. As a conclusion, we present ourselves to others through everyday interactions, through the way we speak and dress, marking ourselves as the same as those with whom we share an identity and different from those with whom we do not. 5) In other words identity could be formed in many ways that describe who you are such as your personality, culture and more. There have been changes in our lives, in the domestic arena, in the workplace, in our communities, which means who I am could change over our life depending on our experiences and more. Change has also created new opportunities for redefining ourselves, at home and in the work place and as members of different ethnicities.

Free College Admissions Essays: Biology and Psychology :: College Admissions Essays

Biology and Psychology University has always appealed to me because of the wealth of experiences it has to offer as a student. Although I enjoy English Literature and Chemistry: two of my 'A level´ subjects, I am especially keen to study Biology and Psychology. For me, the main appeal of the course lies in the variety of topics that will be covered. The aspects of Biology I find particularly interesting are neuroscience and how the immune system functions and responds. In Psychology, I am very interested in what makes people unique and how different factors shape our personality. I have had two work placements (East Barnet Library in June 1998 and WH Smith in April 2000), both of which proved successful and productive. These experiences especially allowed me to use my interpersonal skills to the full. In my references, both employers remarked on my willingness to learn, my enthusiasm and initiative as well as my ability to work independently and as part of a team. One of the most interesting posts I have held in school is Deputy Managing Director of the 'Young Enterprise´ company, "Opus 21", I found the experience both rewarding and challenging. We encountered some problems at first, but the team worked together to solve them and I felt a real sense of pride to see the company succeed. My skills were further put to use when I helped represent my school in the 'Team Technology´ competition at the 'Logica´ headquarters in London. This involved solving problems in highly realistic business situations, within a limited time. My group was Runner-up, winning one week of work experience with 'Logica´ and prize money for our school. Throughout my schooling I have been closely involved in charity work. Being sponsored to speak French for a day proved to be one of my most innovative (and amusing!) methods of raising money. I have a variety of hobbies outside school. When time allows, I find playing the keyboard and creative writing, such as poetry, a change from my studies. I enjoy using computers as a hobby and to broaden the skills I have gained from my RSA word processing course. My other pursuits include more physical activities such as attending the gym regularly, dancing and cycling.

Amway Japan Essay

Amway Japan Limited Executive Summary In 1996 Amway Japan Limited (AJL) was the leader in direct selling market, and the most successful company within the entire Amway group. In the first half of  1997, AJL experienced a net sales decline of 11. 6% and net income to 27. 6% from the first half of the previous year. The Japanese economy and declining value of  the Yen relative to the U. S. Dollar has decreased AJL’s sales volume and profit margin. The Japanese government recently passed laws that confused AJL’s distributors and discouraged potential consumers from buying certain product lines. Furthermore, AJL suffers from a negative public image with over 70% of their customer base having either a neutral or negative opinion of the company. In order to rebuild growth in the second half of 1997 and achieve AJL’s long-term sales goal of ? 300 billion by FY2000, the following strategies must be implemented. AJL must strengthen the overall Amway brand image in Japan by promoting high quality products with a competitively fair price. In addition, AJL needs to target their public-relations campaigns to specific groups by promoting individual products and product lines to build upon their brand equity. AJL will undertake a focused extensive distributor training program which emphasizes distributor ethics, techniques on building correspondent down-line relations, and a greater understanding of Japan’s door-to-door sales laws and regulations. AJL will improve  the internal marketing strategy by extending target-marketing initiatives toward specific demographic distributor groups to add upon their success with the Artistry cosmetic brands. AJL will successfully capture their momentum to reach their target revenue goals by implementing the solutions offered above.

Social media

All three articles promote the concept of using social media to build and maintain relationships with the public. In the state of emergency all three highlight the significance of social media networks because they allow for Instant communication between lost family members, volunteers and emergency services. Article 1 concludes that companies that are active on social media need to follow 3 strategies: disclosure or openness, Information delimitation and Interactivity and Involvement (Men & Tsar 2011).Both Article 1 and 3 both underline poor use of social medals attention and recommended online Interaction through two-way communication, which Includes replying or acknowledging user posts and comments, and posting content for entertainment purposes rather than just promotion. Article 2 showcases how organizations can better use social media platforms to interact and build relationships with their publics.The studies in all three articles reveal that overall the Chinese level of engag ement with corporate social network sites was rated at the medium level because users on Render (Chinese social media site) viewed social Edie as a platform to ask enquiries not Just view marketing and promotion material. 3) The common theme found in the research surrounding ‘social media' is its rapid transformation over the past ten years and how its use can go beyond its original intention. Backbone, was referred to at the time as a college version of Friends (DRP.Curtis 2013). Backbone and Twitter have developed new features to companies to stay relevant in the new digital age. Social media has changed communication channels and mediums over the last 10 years (Pashas 2013). All of the articles display the significance of creating a ‘sense of community belonging and affiliation' because social media connects and engages people from the comfort of their own home. However, our group learnt that organizations do not utilize social media to its best potential in relation to creating user to company relationships.As seen in the additional two articles ‘Moms for Blobbing' (source 1) and ‘China's Social Medal Fuel Citizen Quake Response' (source 2), social media Is connecting societies and communities around the world. As seen In source 2 the ability of civil society groups o coordinate a relief effort were â€Å"enhanced by Sins Hello, the Twitter-Like microbiology that did not exist in 2008 but now has more than 500 million users â€Å"(c)level society Is much more capable today compared to 2008,† (Levin 2013).All five articles and additional research highlight the evolution of social prom has the ability to influence people's attitudes and behaviors. 4) When it comes to social media and public relations the ability to form, build and maintain affiliations is a pivotal factor and will assist an organization to attain positive public relationships. As Ferguson stated ‘relationships – not the organization, nor the publi c, nor the communication process – should be the unit of study in public relations (Manager 2012).Therefore the relationship theory, which focuses on public relationships, is proposed by a number of scholars. As recommended in all the supporting articles time invested [in creating and maintaining relationships] makes a difference' (Sterner 2012). The relationship theory best demonstrates the conclusions of all articles because it supports the concept of developing ‘a social Edie strategy to grow virtual communities with stakeholders' (Lovely, Waters & Sexton 2012). It also promotes effectively building and maintaining relationships between the organization and the publics.However as illustrated in the articles 1, 2 and 3, the effective execution of this may be limited due to ‘cognitive dissonance' through the instruction received on application of social media. The notion of organizational public relationships as core to public relations is the focus of scholars B urning and Laddering (2000, p. 9) who state that, â€Å"the purpose and direction of an organization (its mission) is affected by relationships with key constituents (publics) in the organizational environment†.The emergence of social media has altered public communication and interaction from human-tachometer to human-to-human and human-to-content. The excellence theory provides a rich and abundance body of knowledge in public relations and a key finding in the study found that PR is a â€Å"unique management function that helps an organization interact with the social and political components of its environment† (des Chic,J & Snotty, G 2009). Social media All three articles promote the concept of using social media to build and maintain relationships with the public. In the state of emergency all three highlight the significance of social media networks because they allow for Instant communication between lost family members, volunteers and emergency services. Article 1 concludes that companies that are active on social media need to follow 3 strategies: disclosure or openness, Information delimitation and Interactivity and Involvement (Men & Tsar 2011).Both Article 1 and 3 both underline poor use of social medals attention and recommended online Interaction through two-way communication, which Includes replying or acknowledging user posts and comments, and posting content for entertainment purposes rather than just promotion. Article 2 showcases how organizations can better use social media platforms to interact and build relationships with their publics.The studies in all three articles reveal that overall the Chinese level of engag ement with corporate social network sites was rated at the medium level because users on Render (Chinese social media site) viewed social Edie as a platform to ask enquiries not Just view marketing and promotion material. 3) The common theme found in the research surrounding ‘social media' is its rapid transformation over the past ten years and how its use can go beyond its original intention. Backbone, was referred to at the time as a college version of Friends (DRP.Curtis 2013). Backbone and Twitter have developed new features to companies to stay relevant in the new digital age. Social media has changed communication channels and mediums over the last 10 years (Pashas 2013). All of the articles display the significance of creating a ‘sense of community belonging and affiliation' because social media connects and engages people from the comfort of their own home. However, our group learnt that organizations do not utilize social media to its best potential in relation to creating user to company relationships.As seen in the additional two articles ‘Moms for Blobbing' (source 1) and ‘China's Social Medal Fuel Citizen Quake Response' (source 2), social media Is connecting societies and communities around the world. As seen In source 2 the ability of civil society groups o coordinate a relief effort were â€Å"enhanced by Sins Hello, the Twitter-Like microbiology that did not exist in 2008 but now has more than 500 million users â€Å"(c)level society Is much more capable today compared to 2008,† (Levin 2013).All five articles and additional research highlight the evolution of social prom has the ability to influence people's attitudes and behaviors. 4) When it comes to social media and public relations the ability to form, build and maintain affiliations is a pivotal factor and will assist an organization to attain positive public relationships. As Ferguson stated ‘relationships – not the organization, nor the publi c, nor the communication process – should be the unit of study in public relations (Manager 2012).Therefore the relationship theory, which focuses on public relationships, is proposed by a number of scholars. As recommended in all the supporting articles time invested [in creating and maintaining relationships] makes a difference' (Sterner 2012). The relationship theory best demonstrates the conclusions of all articles because it supports the concept of developing ‘a social Edie strategy to grow virtual communities with stakeholders' (Lovely, Waters & Sexton 2012). It also promotes effectively building and maintaining relationships between the organization and the publics.However as illustrated in the articles 1, 2 and 3, the effective execution of this may be limited due to ‘cognitive dissonance' through the instruction received on application of social media. The notion of organizational public relationships as core to public relations is the focus of scholars B urning and Laddering (2000, p. 9) who state that, â€Å"the purpose and direction of an organization (its mission) is affected by relationships with key constituents (publics) in the organizational environment†.The emergence of social media has altered public communication and interaction from human-tachometer to human-to-human and human-to-content. The excellence theory provides a rich and abundance body of knowledge in public relations and a key finding in the study found that PR is a â€Å"unique management function that helps an organization interact with the social and political components of its environment† (des Chic,J & Snotty, G 2009).

Medias Influence on North American Women

Medias Influence on North American Women Free Online Research Papers The media appears to be young women’s greatest challenge in North America today. The media displays the â€Å"ideal† woman, and how can any real woman possibly commit to meeting such standards? It is not physical conflict with oneself, but a mental and emotional battle as well. The average American will see 3,000 ads a day and up to three years of commercials, but generally does not feel uninfluenced. With commercials that promote not only products, but images, values, and normalcy, advertising tells who we are and who we should be (Kirk and Okazawa-Rey 123). It is ludicrous for young women in North America to feel inadequate based on images from popular magazines or television commercials. Though the struggle is difficult, it is one of great importance that offers strategies to confront and overcome these challenges. The most significant struggle young women in North America face today is how they are viewed by their society. The media sets impractical ambitions that few women can aspire to; however, beauty ideals are not the only challenge young women face. Sexual orientation and inferiority to men are all limiting factors in young women’s lives. Young women use cultural expectations from advertisements as a model for their lifestyles and this can result in damaging, and sometimes fatal consequences. In a society where many young Americans have unlimited access to the media, how, in their time of development, can young women be expected to ignore magazines that target girls and young women and convince them that in order to be successful in life, they must fit the particular mold society has formed for them? Women of color or disability, women who are heavier or tanner, women who have blemishes and scars are all viewed in our society as less than attractive people. Why? Because the media defines the accepted and always changing representation of beautiful and perfect, women feel as though they must sacrifice their identity to gain acceptance and approval in their culture. Because we are living in a culture that still breeds sexism, racism, and homophobia, the media can easily discourage a great number of young women. Ashmore, Englis, and Solomon tell us that 30% of teens commit suicide on the sole basis of fear of not being accepted by society. If the media is contributing to the loss of young women in North America, then how can we expect society to maintain its broad range of diversity among young individuals? Most young women look to society through media, whether it is for a reaction, to gain approval, or at times, simply because it is so hammered into our minds that acceptance from our society is necessary. Starting at a very young age, television program commercials display ads for Barbie Dolls, and girls in North America immediately bombarded with images showing what women should look like. Recent research has shown that the exposure to the ideal female as presented in advertising directly contributes to body image disturbance among young women (Posavac, Posavac, and Weigel 324). The media, with its emphasis on beauty and thinness as an ideal standard of female attractiveness, has been singled out as the most potent messenger of societal pressures, according to Ashmore, Basil, and Solomon. Young women engage in social comparison unknowingly when viewing models in magazines or watching them on television. After comparing themselves to these media images of ideal female attractiveness, an apparent difference between their actual beauty and the media’s standard of attractiveness is likely to result, leaving our young women feeling inadequate. According to Kirk and Okazawa-Rey, by college age, one in eight women in the United States is bulimic imaging herself to be fatter than she actually is (122). Magazine articles and feature photos that are airbrushed or enhances to show flawless models and actresses set a standard for women to learn to inspect their bodies critically as to fit the mold of what beauty has come to mean in North America. With the growing awareness of sexual orientation, another conflict is introduced to young women in North America. Young women who watch the news on television or read the newspaper learn about hate crimes that still exist in our culture. A fear is placed in these young women who are confused or undecided about their sexual orientation, placing a heavy burden on them. According to Kirk and Okazawa-Rey, thirteen years old is the â€Å"median age when gay and lesbian youth become aware of their feelings of difference† (173). At such a young age, girls are introduced to an uncommonly accepted dilemma, one which is confusing and life-altering. Because of growing debate on homosexuality shown in the media, many young women are unsure of how they will cope as a lesbian or bi-sexual in a world with such opposition to homosexuality. Young American have access to movies such as Lee’s film, Brokeback Mountain which first aired in 2005 or Pierce’s film, Boys Don’t Cry which first aired in 1999. Both are love stories that capture the fear of homosexuals yearning for a relationship that is socially unacceptable and the hate crimes that lead to their ultimate deaths. Though horrific, these films show courageous young men and women whose lives have been stolen from them, solely because of their sexual orientation. These films, though graphic and horrifying, show an inevitable truth that, unless addressed and fought, will continue through generations to come. Young women’s feeling of inferiority when compared to males in North America is an intimidating struggle. Kirk and Okazawa-Rey found that â€Å"gender creates the social difference that defines â€Å"women† and â€Å"man†. In social interactions throughout their lives, individuals learn what is expected, see what’s expected, act and react in expected ways† (25). These expectations are socially influenced and lead young women constantly berating themselves because a male influence, whether it is their partner, their father, or other male controllers in society, offers no equal opportunity and allows no chance or fairness. The media displays men as enforcers. Men are viewed as strong and able, never petite or weak, like the trophy wife displayed next to them. Women are sometimes viewed as unequal in a relationship, forcing them to obey their partner’s requests of them. Young women especially are reduced to sex objects as viewed as in pornograph y. â€Å"There are two jobs women receive a higher pay than men: prostitution and modeling† Kirk and Okazawa-Rey 104). If the media is so apt to put down young women’s ambition and society is so quick to refuse to respect them, how are they supposed to succeed in their societies? No solution will fit to aid the wants and needs of all members in a society. The media is our source of education. It updates and informs Americans. How would we know America’s political standing in Iraq or be informed of an upcoming film in theaters? The media is not just a source of information, it is our main source. The media is a source of entertainment, too. Articles we read in these magazines may be located on the corresponding page of a supermodel, but are humorous and enjoyable. Young Americans watch television shows for entertainment. If a disabled woman is placed on the cover of a magazine, would young women buy the magazines, hoping to aspire to be similar to her? Diversity is hard to come across in advertisement. Are young Americans apt to choose to purchase a magazine with a heavy woman or thin woman on its cover? If a billboard is promoting a health product, the man or woman in the ad must look healthy to convince consumers that the product is worth their money . Market researchers are watching their audience, and beauty magazines such as Cosmopolitan or Vogue attract young readers rather than older men and women who are less apt to buy high fashion magazines. The media is everywhere. It is not a simple task to change it based solely on the insecurities of young women in North America, but perhaps to encourage self-esteem in out young women, we could add successful old and young women who do not fit society’s beauty ideals. The answer to this dilemma is simple: break the cycle. Intrigue young readers with reality. Marilyn Monroe, an icon in North America, wore a size twelve dress. Ellen DeGeneres, a humorous and successful talk-show host, is a lesbian. After finally admitting her sexuality, her first on-air series failed, forcing her to work her way to the top again. Oprah Winfrey, a brilliant talk-show host who does no typically fit the stick model version of inspiring women, is a successful, unmarried, woman of color. With the broad range of entertainment today we see J.K. Rowling, author of Harry Potter series, who fought for the right to read for pleasure and is one of the most successful women in North America. Ali Hewson, though married to international superstar, Bono, is an activist for human rights and global sustainability. Why do we not look to these women as role models? Though young women are, in fact, being influenced by society’s interpretation of beauty, everyday beautiful, inspi ring women are introduced to the media, reassuring these young women that individuality can lead to success. Women such as these motivate younger women in North America to dare to be different and to embrace themselves. The struggles faced by these women are that of dire importance and with more of an assortment of women, who possess the power to change minds in this country, we will see a result of young women accepting themselves, too. Research Papers on Media’s Influence on North American WomenThe Fifth HorsemanAnalysis Of A Cosmetics Advertisement19 Century Society: A Deeply Divided EraPersonal Experience with Teen PregnancyRelationship between Media Coverage and Social andInfluences of Socio-Economic Status of Married MalesMarketing of Lifeboy Soap A Unilever ProductHip-Hop is ArtEffects of Television Violence on ChildrenCanaanite Influence on the Early Israelite Religion

Quotes From Betty Friedan, Feminist Founder and Writer

Quotes From Betty Friedan, Feminist Founder and Writer Betty Friedan, the author of The Feminine Mystique, helped begin a new interest in womens rights, debunking the myth that all middle-class women were happy in the homemaker role. In 1966, Betty Friedan was one of the key founders of the National Organization for Women (NOW). This is an informal collection assembled over many years. We regret that we are not able to provide the original source if it is not listed with the quote. Selected Betty Friedan Quotations A woman is handicapped by her sex, and handicaps society, either by slavishly copying the pattern of mans advance in the professions, or by refusing to compete with man at all. The only way for a woman, as for a man, to find herself, to know herself as a person, is by creative work of her own. There is no other way. Man is not the enemy here, but the fellow victim. When she stopped conforming to the conventional picture of femininity she finally began to enjoy being a woman. The feminine mystique has succeeded in burying millions of American women alive. The only kind of work which permits an able woman to realize her abilities fully, to achieve identity in society in a life plan that can encompass marriage and motherhood, is the kind that was forbidden by the feminine mystique, the lifelong commitment to an art or science, to politics or profession. It is easier to live through someone else than to become complete yourself. A girl should not expect special privileges because of her sex but neither should she adjust to prejudice and discrimination. The problem that has no name - which is simply the fact that American women are kept from growing to their full human capacities - is taking a far greater toll on the physical and mental health of our country than any known disease. Each suburban wife struggled with it alone. As she made the beds, shopped for groceries, matched slipcover material, ate peanut butter sandwiches with her children, chauffeured Cub Scouts and Brownies, lay beside her husband at night - she was afraid to ask even of herself the silent question - Is this all? No woman gets an orgasm from shining the kitchen floor. Instead of fulfilling the promise of infinite orgasmic bliss, sex in the America of the feminine mystique is becoming a strangely joyless national compulsion, if not a contemptuous mockery. It is ridiculous to tell girls to be quiet when they enter a new field, or an old one, so the men will not notice they are there. A girl should not expect special privileges, because of her sex, but neither should she adjust to prejudice and discrimination. Men werent really the enemy they were fellow victims suffering from an outmoded masculine mystique that made them feel unnecessarily inadequate when there were no bears to kill. Strange new problems are being reported in the growing generations of children whose mothers were always there, driving them around, helping them with their homework - an inability to endure pain or discipline or pursue any self-sustained goal of any sort, a devastating boredom with life. It isnt that I have stopped being a feminist, but women as a separate interest group are not my concern anymore. If divorce has increased by one thousand percent, dont blame the womens movement. Blame the obsolete sex roles on which our marriages were based. Aging will create the music of the coming century. You can show more of the reality of yourself instead of hiding behind a mask for fear of revealing too much. Aging is not lost youth but a new stage of opportunity and strength. Just as darkness is sometimes defined as the absence of light, so age is defined as the absence of youth. Its a different stage of life, and if you are going to pretend its youth, you are going to miss it. You are going to miss the surprises, the possibilities, and the evolution that we are just beginning to know about because there are n role models and there are no guideposts and there are no signs. As we approach the millennium, I find it astonishing that I have been part of a movement that in less than forty years has transformed American society so much so that young women today seem to find it impossible to believe that women were once not seen as equal to men, as persons in their own right. Elizabeth Fox-Genovese, an eminent historian who I am not sure considers herself a feminist at all, said recently that never in history had a group transformed their conditions in society so rapidly as in the modern American womens movement. Quotes About Betty Friedan Nicholas Lemann Feminism is diverse and contentious, but, in its current manifestation, it began with the work of a single person: Friedan. Ellen Wilson, in response to Friedans The Second Stage Friedan is really saying that feminists should embrace the current trend toward mindless sentimentality about family and abandon our abrasive habit of analyzing and criticizing it.

Company Innovation Process Case Study Example | Topics and Well Written Essays - 1000 words

Company Innovation Process - Case Study Example Motorola Inc has always strived to be a company which, to a great extent, succeeded in bringing these new products steadily and quickly to the market. Motorola has global customer sectors which trust the company for its innovative attempts to bring out the best of software enhanced wireless phones, two way radios and Internet access products. Lately, due to the cut throat competition in the industry, Motorola, for some reasons, has been pushed back to reconsider and strengthen the innovation process of the organization to keep up the consistency of its performance as a world class producers of electronic communication devices. Analyzing the situation as the president of Motorola the need of an aggressive innovation process is strikingly inevitable. The development step in the existing process seems to be inadequate for today's need of the industry to deliver timely results in the existing and growing market. Developing, in fact, could be bringing the idea in the paper defined comprehensively into a solid reality. Though, the regular innovation process in Motorola involves five steps such as inventing, developing, diffusing, integrating and monitoring. The ideas that are worth developing into a successful commercialization seem to be the failure in the innovation process. ... dically increase the chances of success for any manufacturer and thus, the best performance will depend significantly on a defined innovation process (Griffin 429-458). So the successful innovation will require a series of tasks and decision points. Developing is a significant step once the idea is conceived; there is an essential task of turning this idea into a profitable concept. An Idea will only be thought in the mind or expressed; this most of the time comes out of a creative mind representing a new product, service or remedy. The first in the series of developing would be creating a visible concept of this idea comprehensively written down on the paper. It gives a solid foundation on which the further development becomes viable. All the economical financial and schedule factors will clearly be evident with a close analysis of this concept. This concept development will function as a criterion to guide the entire work force and crew to developing true value for the customers. Setting up Development Team and Project Timeline Second phase on the developing step could be to set up the team formidable in the given situations. The first step on this would be determining project specifications on cost time and deliverables. Then, it would be the adequate technological training for the work force, as the major challenge in developing an innovative concept could be the number of trained technologically skilled personals. The product specification session will be of creating an operation conditions for the concept to become physical and live. One must utilize here the ability, knowledge, experience and talent of not only the project managers but also, as much as possible, of every individual in the unit, to the maximum. This exploitation of human talent would be

Domestic Violence Annotated Bibliography Example | Topics and Well Written Essays - 500 words - 1

Domestic Violence - Annotated Bibliography Example The other myth is that males cannot be victims of domestic violence. It is not true, though. These myths (and others) have to be demolished for creating full picture of the problem in its modern condition. There is a number of researches attempting to discover the causes of domestic violence. For instance, specialists of a Domestic Violence Intervention Project consider the cases and repeating cycles of domestic violence to be a result of a desire to establish control over the victim. The main factor of a man’s aggressive behavior is the denial of responsibility for the committed actions. Another theory, known as the theory of resistance, was offered by Allan Jenkinson, an American psychologist. He believes that social factors and personal features of a person may turn into obstacles which would not let a person treat women and children with respect. Among them there are traditions, cultural peculiarities, personal habits, values, and so on. According to this theory, reasons of aggressive behavior lie in a person’s concept of the self and the world around. There are potent methods of counterwork against domestic violence, such as effective laws and police procedures, educational and therapy programs for abusers, shelters for victims, public information campaigns for prevention of domestic violence, etc. Eventually the supreme goal of any research dealing with domestic violence is some proposition or learning of methods against domestic

MS Excel Essay Example | Topics and Well Written Essays - 500 words

MS Excel - Essay Example Since the decisions that managers make are based on data presented to them, the value of Excel is undoubted.. However, in order for managers to understand what the data they have implies, they must make use of analysis tools. Microsoft Excel provides them with such tools. In Excel, managers find different analysis tools particularly those used for statistics. Hypothesis testing is one are in which Excel may be employed. The program offers several functions that may be used for hypothesis testing. Such functions include the Chi-square, t-test, z-test, as well as other statistical analysis tools that are most often used to test certain hypothesis. Simply put, a manager can make decisions that are hinged on sound and logical analysis that he or she performs through Excel. Decision making involves the interpretation and analysis of data. Utilizing Excel, managers can perform several types of analysis that are usually employed. These include regression analysis, statistical analysis, and trend analysis. With Excel, the manager has an efficient and time-saving tool to aid his decision making process. The survey should merely aid the company in understanding their workforce better. However, in no way must its results be used to profile the future hires of the company as well as for the ideal employee of a company. Since the respondents in the survey came from different companies, their lev

Generic Conventions of Documentary

Generic Conventions of Documentary The Purpose of this Essay is to explore the Generic Conventions of Documentary and Documentary photography, comparing the two and to explore how street photography has evolved since its introduction in the late 19th century. This essays primary purpose is to Examine How Street Photography came about and how it has changed since it was revolutionised in the early 20th Century, then it will explore and compare two photographers who forever changed the way that street photography is perceived, The secondary purpose of this essay will be to debate the question, unlike documentary photography, which sets out to record historical events and everyday life, does street photography need a subject in the image in particular with Eugene Atget, who went around photographing various street corners and shops in Paris without a person in the photo. First of all, one must ask the question, exactly what is a photograph? In The Photograph, Graham Clarke Describes the word Photograph as Light Writing, he goes on to say that it also speaks as an underlying concern to control light and time and that the photograph not only signals a different relationship to and over nature, it speaks very much to a sense of power in a way that we seek to construct the world around us Clarke, (1997, P11). In most photographs its left up to the viewer on how they read and perceive a photograph, Graham Clark continues by saying The photograph has a multiple existence which informs its multiple meanings, its seeming simplicity of form and function belies an implicit problematic of sight and representation Clarke, (1997, P11) What Clarke is suggesting to the viewer is that photographs have multiple layers of text conveyed within one image, Clarke wants the viewer to look closer and determine what the photograph means to each person individually and why its being represented in this way In relation to street photography this is the main question to be explored in the second part of this essay. So how does one read a photograph? A picture is worth a thousand words, but how does one interpret them? Every time the viewer sees an image he or she has their own personal view of that image so it falls to the photographer or artist to put their own messages/meanings behind their images and leave the interpretation open to the viewer, Photographic Art Generally falls into four main types of photographic genres, Landscape, Portraiture, Fine Art, and Documentary, each picture in each genre gives off a different emotional response In Particular Eugene Atget and Cartier Bressons Photographic styles would fall into the Landscape Documentary categories. So lets look at what these two categories are, in photography; The Key Concepts, David Bate describes documentary photography as Telling a story with pictures, Documentary photography gave new life and social function, Documentary aimed to show in an informal way the everyday lives of ordinary people, to other ordinary people -ÂÂ   Bate, (2009, P45). This emerged as popular practise following the First World War, and began to develop through the 20th century, after the horrors of the First World War, more and more photographers went out and photographed everyday events happening to normal everyday people out in the streets, this social documentary work went on to dominate the early 20th century with people undertaking projects based on the after effects on war and how it changed the lives of everyday peoples lives forever, One such example would be the 1972 accidental napalm attack in the Vietnamese war, one of the most reproduced images of that time, Robert Haeberles People abo ut to be shot which Clarke describes as An anonymous war machine raining down napalm accidentally on innocent children but such a narrative cannot deflect us from the presence of intense agony Clarke (1997, P160) By looking at this photo the reader is invited to feel all the emotions these children went through, screams, cries and sorrow, but the photographer is trying to invite the reader to understand that although we can see visually how horrible the events were, that theres nothing more horrible than what the innocent subjects were going through, The Photographer Robert Haeberles statement himself guys were about to shoot these people I yelled hold it and shot my pictures, M16s opened up and from the corner of my eye I saw bodies falling but I did not turn to look Rovert Haeberle Clarke, (1997, P160). Next theres Landscape Photography, there are many different narratives that landscape photography could fall in to, but the main thing to think about with street photography in landscapes is what is the photographer attempting to show the reader in a landscape picture? Is it just the environment, the place, or is it perhaps a landscape being dominated by the presence of humans in the photograph, In David Bates Photography, the key concepts, Bate goes on to say what this means is that whatever is seen is always coded via the picture. Therefore HOW the material is seen in the picture, the way it is pictured, is as critical as what is shown Bate, (2009, P90) the photographer is encouraging the reader to think of the bigger picture of what the landscape photograph represents, Roger Fenton, one of the early Pioneers in photography was one of the first to make the reader question and think about what they were viewing, his approach was to places that had been established as tourist areas, places that people already had a view on, places of great beauty and social harmony In his approach to landscape Fenton both reflects a highly specific cultural vocabulary based on literature and painting, this sense of the photographer as privileged tourist is underscored by the way Fenton often photographed tourist areas which had already been depicted in painting and literature his images reflect the leisurely assumptions of a class of people who looked upon landscape scenery in aesthetic and philosophical terms (Clarke, 1997, P56). The photograph often gives off a hint of a unified Britain, but Fenton, a war photographer, is trying the challenge the readers views and make you see the bigger picture, look beyond the picture and think of problems that may have been going on around that area at the time. This brings the essay on to Part two, firstly unlike Documentary Photography, does Street Photography need a person in the photo? As mentioned earlier in the essay this is left very open to the viewer to make their mind up, Eugene Atget didnt think it did, Eugene Atget was one of the main pioneers in 20th century street photography, and most of his work was done on the streets of Paris, his photos that do have people are very surreal, questioning our perception of what is dream and what is reality, looking at one of Atgets pieces of work, A Corner, rue de seine, As quoted by Clive Scott in Street Photography, From Atget to Cartier Bresson Perhaps the most celebrated photograph of this street is the one that Atget took on an early May morning in 1924, a photo of a wedge shaped building at the corner of the rue de seine, The oblique view shown here emphasizes the rapid foreshadowing created by the wide angle lens, the distortion produced by the lens also gives the building a marked pre cariousness, is this tilting to the right a consequence of intoxication or old age? The building has open eyes, only on the third and fourth floors at the near end, everywhere else in the building is sealed in somnolence or death -(Scott, 2007, P178/P180) The Photograph is a very surreal image which is challenging the reader to try decode its many layers, The viewer sees it as an image with a lot of gothic potential, the mist adds to this effect, and the building is shown to be in disrepair, so although the image is shown without subjects, theres a much deeper hidden meaning, a very dark and dreary meaning that could perhaps signal a change in cultures, the building is old, very pre-World War One, perhaps this image also trying to indicate a struggle to adapt to the new world after war, also although most of the text in image is left blurred or too small to read, we can clearly read the words petit bouif which is actually a shoe repair shop, which Atget is also well known for photog raphing,ÂÂ   we also see the pictures of what we assume are lost family pets, again we can relate this back to the time, 6 years after the world war ended what exactly has Paris become. Moving on to Cartier Bresson,ÂÂ   much of his work is not actually considered documentary photographer, he was a revolutionary photographer who couldnt really be placed into any single genre, he did almost every type of photography you could do, but although he wasnt a documentary photographer, one of his most well-known images that Im going to look at is, the photo was taken outside the train station saint lazar, although colour camera did not exist at this time Bresson noticed the rain in the foreground, and the beautiful mist like feature blocking the houses in the background, and by chance he saw a man jumping over the picture which he then snapped on his black and white camera, we can see from the picture that the man was caught in mid motion, the blur that has appeared from the mans speed but also the contrast makes the picture stand out more, so we have to ask the question, had the man not been there jumping over the ladder when Bresson snapped him, would this have becom e arguably Bressons most well-known photograph? Although there is still a lot going on in the picture, such as the ladder and rubble in front of it, the railowsky sign clearly visible in the midground, and even the other person visible near the background, at least in this case although Bresson may not have been a documentary photographer, this picture is a documentary photograph Reference List: Scott, Clive. Street Photography. London: I.B. Tauris, 2007. Print. Bate, D. (2009). Photography. Oxford: Berg. Clarke, G. (1997). The photograph. Oxford: Oxford University Press.

Satirical Poem :: essays research papers

University Applying to college is a slow and painful process. Because it’s really hard to get accepted, unless You are better qualified than thousands, and their thousands. You know; the bank accounts in the Caribbean islands. I had to study really, really hard for the SAT’s, In order to even stand a shot into any of the ivy leagues. And luckily, My family, Can donate a library, Or instead of Columbia University, I’d be off to Albany. There are whole bunch of these so-called admission committees, Who skim through your extracurricular activities, Because that’s the only way you might be able to get in with those B’s. Although the wait is lengthy, don’t worry, because it really is fair, You see, because if you’re a minority, deny you, they wouldn’t dare. If the letter says â€Å"Sorry, but we can not accept you into the graduating class of 2005† You’ll survive! Because you can still resort to the U.S News and World report, And look at the next twenty-five schools for comfort. Worst comes to worst there’s a neat little trick, All you have to do is be born holding a lacrosse stick. Or if you really want to pull a rabbit out of a hat, Try complementing that with a baseball bat, Perhaps even a wrestling mat, And you’ll get in, just like that! And most importantly you must decide West coast or East coast and how long is the ride? But it all pays off at the end, with a job at Price Waterhouse Cooper or Goldman Sachs, So that at the 10 year high school reunion you’ll be getting the last laughs. What’s really amazing though is that with all these great schools this country has to offer It’s amazing that so many kids are still hanging out, smoking on the corner. Corrupting their minds with drugs and whores While all their spare time should be spent improving their scores. Taking test after test after test after test after test, Making sure their parents standards are met, and of course kept

Dior Omni Channel

Luxury Retail Management Individual Assignment Luxury Brands Digital & OMNI Retail Strategies Decoding DIOR DNA †¢ †¢ †¢ Feminine Princess Sexy CODES †¢ †¢ †¢ Cannage Knot & Oval Rose †¢ †¢ Flirtatious Francaise †¢ †¢ Avenue Montaigne New Look Distribution Strategy †¢ Dior Beauty is following a multi-channel distribution strategy worldwide. †¢ Mainly sell products at wholesale to dealers and retailers including department stores. †¢ Also sell beauty products in brand retail store together with ready-to-wear section. Retail Presence †¢ With growth much higher than the average in its competitive market, Dior Beauty continued to gain market share globally. Dior beauty achieved clear successes in all product categories: start from perfumes for both men and women, then makeup, and finally the skincare segment. On-line and Digital Strategy †¢ Using the web and social media is a new trend for luxury brands. But being innovative and ambitious while being loyal to the luxury image is not an easy game to play. Dior Beauty is overall growing in an impressive way. †¢ With a strong support from LVMH Group, Dior Beauty is positively developing in diverse digital channels in mature and emerging markets, through both mainstream media and some chic platforms. Although Dior Beauty sets a good example for luxury brands in on-line and digital strategy, it still failed to make the top 10 list of the digital competence of 56 beauty brands according to L2’s annual Digital IQ Index benchmark. Can we equally feel the same Dior? How can Dior Beauty convey its brand DNA and codes, culture, values, quality, craftsmanship and exclusivity on? line? †¢ Dior Beauty doesn’t create a totally new website which is independent from Dior. In this way people can potentially get the whole idea about the brand DNA. Dior Beauty segment is divided into three particular parts: Perfume, Makeup and Skincare. The welcome pages of these three parts are all filled with the new campaign. †¢ Each division is well-organized and user friendly. People can immerse in the Dior world with products introduction, collection images, and abundant knowhow videos. †¢ While browsing, people can also get advise by a simple click. New Campaign Brand History Products information & clear collection name Easy to choose Direct connection with social media Code: Cannage Personalized advice Code: Oval Craftsmanship http://www. ior. com/beauty/fra/fr/the_house_of_dior/index/th/mur_de_notes/index. html †¢ Various videos can show people the brand history, culture and value proposition. †¢ They also create an atmosphere of exclusivity and provide a guarantee of high quality. †¢ After selection, clients can easily open their own account and take the order on-line. Easy to order Clients’ recommendations The challenges †¢ It is reasonable that the Dior official site can successfully convey its brand DNA and exclusivity on-line. †¢ However, not all the customers visit the official site to order beauty products.Most of on-line consumers still prefer shopping at mass beauty website such as Sephora, Harrods, Taobao, etc. †¢ These websites differ from each other, then how to keep the coherence of the brand DNA with the necessity of adapting to distributors’ style and local culture background is a huge challenge. †¢ Besides, creating a luxury customer experience and also educating its customers on-line is definitely not easy to achieve. Example: Harrods †¢ Even though people browse the website of Harrods, they can also feel the brand DNA and culture of Dior Beauty. †¢ The products are segmented in the same way as Dior official site. All the campaigns and videos are consistent with Dior’s new promotion. Example: Taobao †¢ Taobao is the most popular on-line shopping website in China which achieved 1000 billion RMB in 2012. A nd Dior Beauty made the Top1 in makeup sector. †¢ However, apart from few words about Dior’s history, seldom can people find any brand DNA or consistency. †¢ Products are presented randomly with no background information or sense of luxury. †¢ The situation in Taobao is not the only case for Dior Beauty, almost all the luxury brands are facing with the same problem: people are buying a lot, ut they have no idea about brand story or collection concept, what they want is only the hot item, especially when the on-line shopping service is still unavailable at Dior’s official site in China and many other countries. †¢ Therefore, it is crucial for the brand to avoid letting it be. They should try their best to educate the potential customers. It is hard, but indispensable. If Dior Beauty can start earlier, it is more possible to hold its leading position in the future. Example: Sephora †¢ English version of welcome page. †¢ French version is muc h more simple. Explore the brand Hot itemsProducts catalogue New campaign †¢ Chinese version How to educate the customers? †¢ From the Sephora example we can easily find the difference. Even though they sell almost the same products, the promotion strategies are quiet different. †¢ As a well-known French brand, Dior obviously doesn’t need to make too many efforts to educate their mature customers. The only thing is to keep the coherence with the Brand DNA. †¢ When dealing with international version, they pay more attentions to the details. We can see that there are more cultural parts to introduce the brand history and collection background information.How to educate the customers? †¢ For the emerging market such as China, the website is much more well-organized. It is almost as complete as Dior’s official site. †¢ Besides, if we take a further look, it is also interesting to see that there are more products introduction and hot items prom otion in Chinese version. That is probably because the customers from emerging markets focus more on popular products right now rather than brand DNA. †¢ For example, the major ads in English and French welcome pages are showing Dior Beauty’s feminine feature. However, all the pictures in front page of Chinese version are products. Overall, it takes time to educate potential consumers, to help them turn from product consumer to brand consumer. Especially in beauty sector, each new product from other brand in the market may attract the clients who are not loyal customers yet. †¢ With the fast development of digital system, it is hard to maintain interests of clients through only one way. That is why nowadays brands are caring more about the influence of social media. Brand Websites & Content Digital Strategy Social Media & Bloggers E-commerce How can Dior Beauty leverage on digital strategy to complement its physical stores presence?Brand Websites & Content †¢ A s we analyzed before, the official site of Dior Beauty is quite impressive. The whole design is coherent with the brand DNA and culture, and tries to educate the viewers by all means. †¢ However, there are still a few things need to be improved. †¢ The cooperation between e-commerce and official website is missing in some countries. People from emerging market such as China, Brazil can not buy online yet. †¢ The CRM system isn’t completed. For example, in China, customer need to change their shopping credits into gift by phone, and get their on-line account number by message.It is really inconvenient. E-commerce †¢ With the strong promotion from LVMH Group, Christian Dior is now becoming more and more popular in its beauty division. †¢ Dior Beauty is also following the similar e-commerce strategy as that of LVMH. Not only is it important to control the supply of products and distribution, but furthermore it is important to control the message. †¢ As many brands move into conversational online media, such as Facebook and Twitter, they enter into a medium of a dialogue where third parties can completely alter or dilute the power of a message.Therefore, to control the message, you need to control the media. †¢ Dior MAG launched in March 2012. E-commerce †¢ While dealing with emerging markets, Dior Beauty hasn’t come up with efficient strategy yet due to the immature consumers and unpredictable market. †¢ In reverse, the brand doesn’t want to provide recent products or executive collections to sell on-line in these markets, clients are more possible to acquire faked products and terrible experience. †¢ Here one Miss Dior 50ml plus one Dior Addict 50ml cost no more than 40â‚ ¬, and tens of thousands of Chinese customers were set up.Example Dior Mag †¢ The online magazine will take fans of the brand inside the company from the past to the present. †¢ It will feature articles that ent ertain as well as inform die-hard Dior fans. †¢ The new magazine will feature higher resolution †¢ The brand isn’t stopping images as well as there as they plan to roll out lengthier videos for iPad and iPhone versions of people to share. the magazine, for the fashionista on the go. Social Media & Bloggers †¢ Dior has an active strategy on social media, and it dominates especially in Facebook and Twitter. Dior Beauty doesn’t have an independent account in social media. All the activities and promotions are posted together with Dior Couture. Coherent with new campaign Social Media & Bloggers †¢ YouTube is becoming more noticeable in the beauty industry’s online ecosystem. More beauty brands are receiving upstream traffic from YouTube to their sites than in 2011. Dior is in the top 10 YouTube channels for beauty brands ranked by video views, per the study. †¢ While watching the videos of new campaign, people can directly click the link to official site.Social Media & Bloggers †¢ They have an independent channel at YouTube to introduce products and to enhance the brand recognition. †¢ Videos are divided into different divisions, in this way customers can also be educated. Social Media & Bloggers †¢ As a micro-blogging platform and social networking website, Tumblr allows users to post multimedia and other contents to a short-form blog. Users can follow other users' blogs, as well as make their blogs private. †¢ An analysis by AddThis of shares through their service in 2011 noted that Tumblr sharing had increased by 1299. %. Social Media & Bloggers †¢ The service is most popular with the teen and college-aged user segments with half of Tumblr's visitor base being under the age of 25. As of 2009, Tumblr had an 85% user retention rate, compared with 40% for Twitter. †¢ Therefore, Dior launched its page at Feb. 2013 to attract young generation, as well as to educate potential consumers. Socia l Media & Bloggers †¢ As a global brand, it is not enough to only focus on international social media. Some countries have their special limit on Internet and their own social media. Dior Beauty makes a lot of efforts on promoting at local social media. †¢ For example, in China, Dior official page at Weibo has 568,535 fans, which is more than Louis Vuitton, Chanel, and Gucci. †¢ At the most important video site Youku, Dior has more than 12 million followers. It is also one of the earliest brands that created its own video channel. Social Media & Bloggers †¢ The pages are coherent with each other, showing the consistency of the brand DNA. Social Media & Bloggers †¢ WeChat is growing extremely fast from young generation to all, so Dior launched its public page at the beginning of 2013. However, it is not mature enough. For example, it lacks of the connection between WeChat and other social media, as well as purchasing possibility. Social Media & Bloggers †¢ The fast development of social media and blog totally changed the concept of luxury traditional distribution strategy: from receiving information passively to create and spread contents actively. †¢ Therefore it is crucial to not only provide abundant contents, but also build efficient channel to communicate with numerous potential customers in a luxury way. As we know, the biggest challenge for luxury brands is how to balance the image and business. Regard to digital strategy, that is how to lever on combined real stores as well as E, M and S commerce and technology to give empowered consumers more flexibility and convenience while preserving exclusivity. Example: Kaixin. com †¢ Dior is one of the earliest luxury brands that created a public page at Kaixin. com, a website whose users are mostly white collars. †¢ When Dior Beauty launched J’adore in 2011, the public page delivered invitations to all the fans at Kaixin.Only one week, there were over 170 thous and people joined the launch event of this new fragrance. †¢ Apart from watching and sharing with friends at Kaixin, fans can also share with people at Weibo. †¢ Finally, over 840 thousand people interacted with Dior Beauty, 79% of fans opened their invitations and watched the advertisement. 37% of them shared with their friends. Example: Kaixin. com †¢ Dior Beauty continues to interact with fans at Kaixin, who are mostly their targeted customers. †¢ After watching the new campaign, people can fill in their personal information to Watch video earn samples. Cooperation with Kaixin is a great success to Dior Beauty, it encourages Dior’s digital Personal information strategy and satisfies the demand of high-end users at Invite friends and share Kaixin. OMNI Retail Strategy †¢ Overall Dior Beauty has built an efficient and wellperformed OMNI retail strategy. †¢ It remains true to its DNA & codes while maintaining exclusivity on-line as they do off-li ne. That is why Dior nowadays is getting a stronger image as well as becoming more popular. †¢ It keeps on emphasizing the brand history and culture in different ways, so that potential customers can be educated and become more mature in the future. The initiative inside the brand and the strong support behind it give Dior Beauty so many opportunities to enter various social media, blogs, and e-commerce world as a pioneer. OMNI Retail Strategy †¢ Two smartphone apps, Dior MAG and Dior Addict, truly and strongly invite consumers to engage in a two-way dialogue with Dior Beauty on various topics. †¢ The combination of all channels will give empowered consumers more flexibility and convenience to purchase. †¢ However, the leverage on brick and click still needs to be improved with more innovative strategies. Conclusion The digital revolution for luxury brands is on the way. Every brand that wants to stay in the leading place needs to create an entire shopping ecosys tem and memorable experience for customers. †¢ Dior Beauty is definitely a leader in building OMNI retail channel, especially in new social media and in emerging markets. †¢ Although so far Dior Beauty has performed well, regarding to the uncertainty and various possibilities of digital marketing in the future, it still has a lot to explore and to attempt. â€Å"I create so that each and every woman is the most beautifulâ€Å" —— Christian Dior Dior Omni Channel Luxury Retail Management Individual Assignment Luxury Brands Digital & OMNI Retail Strategies Decoding DIOR DNA †¢ †¢ †¢ Feminine Princess Sexy CODES †¢ †¢ †¢ Cannage Knot & Oval Rose †¢ †¢ Flirtatious Francaise †¢ †¢ Avenue Montaigne New Look Distribution Strategy †¢ Dior Beauty is following a multi-channel distribution strategy worldwide. †¢ Mainly sell products at wholesale to dealers and retailers including department stores. †¢ Also sell beauty products in brand retail store together with ready-to-wear section. Retail Presence †¢ With growth much higher than the average in its competitive market, Dior Beauty continued to gain market share globally. Dior beauty achieved clear successes in all product categories: start from perfumes for both men and women, then makeup, and finally the skincare segment. On-line and Digital Strategy †¢ Using the web and social media is a new trend for luxury brands. But being innovative and ambitious while being loyal to the luxury image is not an easy game to play. Dior Beauty is overall growing in an impressive way. †¢ With a strong support from LVMH Group, Dior Beauty is positively developing in diverse digital channels in mature and emerging markets, through both mainstream media and some chic platforms. Although Dior Beauty sets a good example for luxury brands in on-line and digital strategy, it still failed to make the top 10 list of the digital competence of 56 beauty brands according to L2’s annual Digital IQ Index benchmark. Can we equally feel the same Dior? How can Dior Beauty convey its brand DNA and codes, culture, values, quality, craftsmanship and exclusivity on? line? †¢ Dior Beauty doesn’t create a totally new website which is independent from Dior. In this way people can potentially get the whole idea about the brand DNA. Dior Beauty segment is divided into three particular parts: Perfume, Makeup and Skincare. The welcome pages of these three parts are all filled with the new campaign. †¢ Each division is well-organized and user friendly. People can immerse in the Dior world with products introduction, collection images, and abundant knowhow videos. †¢ While browsing, people can also get advise by a simple click. New Campaign Brand History Products information & clear collection name Easy to choose Direct connection with social media Code: Cannage Personalized advice Code: Oval Craftsmanship http://www. ior. com/beauty/fra/fr/the_house_of_dior/index/th/mur_de_notes/index. html †¢ Various videos can show people the brand history, culture and value proposition. †¢ They also create an atmosphere of exclusivity and provide a guarantee of high quality. †¢ After selection, clients can easily open their own account and take the order on-line. Easy to order Clients’ recommendations The challenges †¢ It is reasonable that the Dior official site can successfully convey its brand DNA and exclusivity on-line. †¢ However, not all the customers visit the official site to order beauty products.Most of on-line consumers still prefer shopping at mass beauty website such as Sephora, Harrods, Taobao, etc. †¢ These websites differ from each other, then how to keep the coherence of the brand DNA with the necessity of adapting to distributors’ style and local culture background is a huge challenge. †¢ Besides, creating a luxury customer experience and also educating its customers on-line is definitely not easy to achieve. Example: Harrods †¢ Even though people browse the website of Harrods, they can also feel the brand DNA and culture of Dior Beauty. †¢ The products are segmented in the same way as Dior official site. All the campaigns and videos are consistent with Dior’s new promotion. Example: Taobao †¢ Taobao is the most popular on-line shopping website in China which achieved 1000 billion RMB in 2012. A nd Dior Beauty made the Top1 in makeup sector. †¢ However, apart from few words about Dior’s history, seldom can people find any brand DNA or consistency. †¢ Products are presented randomly with no background information or sense of luxury. †¢ The situation in Taobao is not the only case for Dior Beauty, almost all the luxury brands are facing with the same problem: people are buying a lot, ut they have no idea about brand story or collection concept, what they want is only the hot item, especially when the on-line shopping service is still unavailable at Dior’s official site in China and many other countries. †¢ Therefore, it is crucial for the brand to avoid letting it be. They should try their best to educate the potential customers. It is hard, but indispensable. If Dior Beauty can start earlier, it is more possible to hold its leading position in the future. Example: Sephora †¢ English version of welcome page. †¢ French version is muc h more simple. Explore the brand Hot itemsProducts catalogue New campaign †¢ Chinese version How to educate the customers? †¢ From the Sephora example we can easily find the difference. Even though they sell almost the same products, the promotion strategies are quiet different. †¢ As a well-known French brand, Dior obviously doesn’t need to make too many efforts to educate their mature customers. The only thing is to keep the coherence with the Brand DNA. †¢ When dealing with international version, they pay more attentions to the details. We can see that there are more cultural parts to introduce the brand history and collection background information.How to educate the customers? †¢ For the emerging market such as China, the website is much more well-organized. It is almost as complete as Dior’s official site. †¢ Besides, if we take a further look, it is also interesting to see that there are more products introduction and hot items prom otion in Chinese version. That is probably because the customers from emerging markets focus more on popular products right now rather than brand DNA. †¢ For example, the major ads in English and French welcome pages are showing Dior Beauty’s feminine feature. However, all the pictures in front page of Chinese version are products. Overall, it takes time to educate potential consumers, to help them turn from product consumer to brand consumer. Especially in beauty sector, each new product from other brand in the market may attract the clients who are not loyal customers yet. †¢ With the fast development of digital system, it is hard to maintain interests of clients through only one way. That is why nowadays brands are caring more about the influence of social media. Brand Websites & Content Digital Strategy Social Media & Bloggers E-commerce How can Dior Beauty leverage on digital strategy to complement its physical stores presence?Brand Websites & Content †¢ A s we analyzed before, the official site of Dior Beauty is quite impressive. The whole design is coherent with the brand DNA and culture, and tries to educate the viewers by all means. †¢ However, there are still a few things need to be improved. †¢ The cooperation between e-commerce and official website is missing in some countries. People from emerging market such as China, Brazil can not buy online yet. †¢ The CRM system isn’t completed. For example, in China, customer need to change their shopping credits into gift by phone, and get their on-line account number by message.It is really inconvenient. E-commerce †¢ With the strong promotion from LVMH Group, Christian Dior is now becoming more and more popular in its beauty division. †¢ Dior Beauty is also following the similar e-commerce strategy as that of LVMH. Not only is it important to control the supply of products and distribution, but furthermore it is important to control the message. †¢ As many brands move into conversational online media, such as Facebook and Twitter, they enter into a medium of a dialogue where third parties can completely alter or dilute the power of a message.Therefore, to control the message, you need to control the media. †¢ Dior MAG launched in March 2012. E-commerce †¢ While dealing with emerging markets, Dior Beauty hasn’t come up with efficient strategy yet due to the immature consumers and unpredictable market. †¢ In reverse, the brand doesn’t want to provide recent products or executive collections to sell on-line in these markets, clients are more possible to acquire faked products and terrible experience. †¢ Here one Miss Dior 50ml plus one Dior Addict 50ml cost no more than 40â‚ ¬, and tens of thousands of Chinese customers were set up.Example Dior Mag †¢ The online magazine will take fans of the brand inside the company from the past to the present. †¢ It will feature articles that ent ertain as well as inform die-hard Dior fans. †¢ The new magazine will feature higher resolution †¢ The brand isn’t stopping images as well as there as they plan to roll out lengthier videos for iPad and iPhone versions of people to share. the magazine, for the fashionista on the go. Social Media & Bloggers †¢ Dior has an active strategy on social media, and it dominates especially in Facebook and Twitter. Dior Beauty doesn’t have an independent account in social media. All the activities and promotions are posted together with Dior Couture. Coherent with new campaign Social Media & Bloggers †¢ YouTube is becoming more noticeable in the beauty industry’s online ecosystem. More beauty brands are receiving upstream traffic from YouTube to their sites than in 2011. Dior is in the top 10 YouTube channels for beauty brands ranked by video views, per the study. †¢ While watching the videos of new campaign, people can directly click the link to official site.Social Media & Bloggers †¢ They have an independent channel at YouTube to introduce products and to enhance the brand recognition. †¢ Videos are divided into different divisions, in this way customers can also be educated. Social Media & Bloggers †¢ As a micro-blogging platform and social networking website, Tumblr allows users to post multimedia and other contents to a short-form blog. Users can follow other users' blogs, as well as make their blogs private. †¢ An analysis by AddThis of shares through their service in 2011 noted that Tumblr sharing had increased by 1299. %. Social Media & Bloggers †¢ The service is most popular with the teen and college-aged user segments with half of Tumblr's visitor base being under the age of 25. As of 2009, Tumblr had an 85% user retention rate, compared with 40% for Twitter. †¢ Therefore, Dior launched its page at Feb. 2013 to attract young generation, as well as to educate potential consumers. Socia l Media & Bloggers †¢ As a global brand, it is not enough to only focus on international social media. Some countries have their special limit on Internet and their own social media. Dior Beauty makes a lot of efforts on promoting at local social media. †¢ For example, in China, Dior official page at Weibo has 568,535 fans, which is more than Louis Vuitton, Chanel, and Gucci. †¢ At the most important video site Youku, Dior has more than 12 million followers. It is also one of the earliest brands that created its own video channel. Social Media & Bloggers †¢ The pages are coherent with each other, showing the consistency of the brand DNA. Social Media & Bloggers †¢ WeChat is growing extremely fast from young generation to all, so Dior launched its public page at the beginning of 2013. However, it is not mature enough. For example, it lacks of the connection between WeChat and other social media, as well as purchasing possibility. Social Media & Bloggers †¢ The fast development of social media and blog totally changed the concept of luxury traditional distribution strategy: from receiving information passively to create and spread contents actively. †¢ Therefore it is crucial to not only provide abundant contents, but also build efficient channel to communicate with numerous potential customers in a luxury way. As we know, the biggest challenge for luxury brands is how to balance the image and business. Regard to digital strategy, that is how to lever on combined real stores as well as E, M and S commerce and technology to give empowered consumers more flexibility and convenience while preserving exclusivity. Example: Kaixin. com †¢ Dior is one of the earliest luxury brands that created a public page at Kaixin. com, a website whose users are mostly white collars. †¢ When Dior Beauty launched J’adore in 2011, the public page delivered invitations to all the fans at Kaixin.Only one week, there were over 170 thous and people joined the launch event of this new fragrance. †¢ Apart from watching and sharing with friends at Kaixin, fans can also share with people at Weibo. †¢ Finally, over 840 thousand people interacted with Dior Beauty, 79% of fans opened their invitations and watched the advertisement. 37% of them shared with their friends. Example: Kaixin. com †¢ Dior Beauty continues to interact with fans at Kaixin, who are mostly their targeted customers. †¢ After watching the new campaign, people can fill in their personal information to Watch video earn samples. Cooperation with Kaixin is a great success to Dior Beauty, it encourages Dior’s digital Personal information strategy and satisfies the demand of high-end users at Invite friends and share Kaixin. OMNI Retail Strategy †¢ Overall Dior Beauty has built an efficient and wellperformed OMNI retail strategy. †¢ It remains true to its DNA & codes while maintaining exclusivity on-line as they do off-li ne. That is why Dior nowadays is getting a stronger image as well as becoming more popular. †¢ It keeps on emphasizing the brand history and culture in different ways, so that potential customers can be educated and become more mature in the future. The initiative inside the brand and the strong support behind it give Dior Beauty so many opportunities to enter various social media, blogs, and e-commerce world as a pioneer. OMNI Retail Strategy †¢ Two smartphone apps, Dior MAG and Dior Addict, truly and strongly invite consumers to engage in a two-way dialogue with Dior Beauty on various topics. †¢ The combination of all channels will give empowered consumers more flexibility and convenience to purchase. †¢ However, the leverage on brick and click still needs to be improved with more innovative strategies. Conclusion The digital revolution for luxury brands is on the way. Every brand that wants to stay in the leading place needs to create an entire shopping ecosys tem and memorable experience for customers. †¢ Dior Beauty is definitely a leader in building OMNI retail channel, especially in new social media and in emerging markets. †¢ Although so far Dior Beauty has performed well, regarding to the uncertainty and various possibilities of digital marketing in the future, it still has a lot to explore and to attempt. â€Å"I create so that each and every woman is the most beautifulâ€Å" —— Christian Dior